ISSN2320-2882
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Paper Title

The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour

Authors

Shivani Anant , Prof. Ravindra

Keywords

Green packaging, eco-friendly, environment, perception, awareness, and consumer behaviour

Abstract

Green packaging refers to packaging materials and practices that are designed to have minimal impact on the environment. This study, based on a comprehensive review of existing literature and empirical data, focuses on consumer perception, preferences, attitudes, and buying behaviour, investigating how green packaging influences consumer preferences and buying decisions. Highlighting its role in reducing environmental impact and promoting sustainability. Green packaging is characterised by the use of eco-friendly materials, such as biodegradable, recyclable, and compostable resources, and is designed to minimise waste, energy consumption, and the use of non-renewable resources. Existing studies suggest that green packaging influences consumer behaviour and positively affects consumer preferences for the product's packaging. The findings reveal a complex relationship between consumer awareness, environmental attitude, and packaging design. While there is a growing consumer interest in eco-friendly products, awareness of the benefits and functionalities of green packaging varies significantly.

How To Cite

Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.

IJCRT — journal style
"The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 11, page no.h620-h630, November 2025, Available :https://ijcrt.org/papers/IJCRT2511895.pdf
APA — 7th edition
Anant, S., & Ravindra. (2025). The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour. International Journal of Creative Research Thoughts, 13(11), h620-h630. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895
MLA — 9th edition
Anant, Shivani, and Ravindra. "The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour." International Journal of Creative Research Thoughts, vol. 13, no. 11, 2025, pp. h620-h630, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895.
Chicago — 17th, bibliography
Anant, Shivani, and Ravindra. "The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour." International Journal of Creative Research Thoughts 13, no. 11 (2025): h620-h630. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895.
Harvard — author–date
Anant, S. and Ravindra (2025) 'The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour', International Journal of Creative Research Thoughts, 13(11), pp. h620-h630. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895
IEEE — numbered reference
S. Anant and Ravindra, "The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour," IJCRT, vol. 13, no. 11, pp. h620-h630, Nov. 2025.
Vancouver — biomedical
Anant S, Ravindra. The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour. IJCRT. 2025 Nov;13(11):h620-h630.
AMA — 11th edition
Anant S, Ravindra. The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour. IJCRT. 2025;13(11):h620-h630. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2511895, author = {Shivani Anant and Ravindra}, title = {The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour}, journal = {International Journal of Creative Research Thoughts}, volume = {13}, number = {11}, pages = {h620-h630}, year = {2025}, month = {November}, issn = {2320-2882}, url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895} }
RIS — EndNote, RefWorks
TY - JOUR AU - Anant, Shivani AU - Ravindra TI - The Sustainable Shift: How Green Packaging Initiatives Influence Consumer Awareness and Behaviour T2 - International Journal of Creative Research Thoughts JA - IJCRT VL - 13 IS - 11 PY - 2025 SN - 2320-2882 UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511895 SP - h620-h630 ER -

Issue

Volume 13 Issue 11, November-2025
Pages : h620-h630

Article Information

Pages
h620-h630
Published
November 2025
Registration ID
IJCRT_297459
Published Paper ID
IJCRT2511895
Research Area
Commerce All
Author Type
Indian Author
Location
Rewari, Haryana, India
Licence
CC BY 4.0 · Open Access
ISSN & Impact Factor
2320-2882 · IF 9.17
Downloads
194

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About Publisher

International Journal of Creative Research Thoughts Published by IJCRT Publication
2320-2882 ISSN
9.17 Impact Factor
2013 ESTD Year
Open Access
Impact Factor 9.17, calculated from Google Scholar citation data — see how it is worked out.
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Licence

© 2025 — Authors hold the copyright of this article. This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
 Disclaimer: The content, data and findings in this article are based on the authors’ research and have been peer-reviewed for academic purposes only. Readers are advised to verify all information before practical or commercial use. The journal and its editorial board are not liable for any errors, losses or consequences arising from its use.

Declarations

Funding

No external funding was received for this study.

Conflict of Interest

The authors declare that they have no conflict of interest.

Acknowledgements

The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.

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