ISSN2320-2882
Impact Factor9.17
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ESTD2013
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Paper Title
Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework
Authors
Meenu , Dr. Manpreet Kaur
Keywords
Mobile shopping, M-shopping apps, UTAUT, Adoption
Abstract
This research examines the factors influencing the adoption of mobile shopping apps among Indian consumers using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. With India's rapid growth in e-commerce, rising internet access, and increasing smartphone use, consumer behaviour has shifted toward mobile shopping. The study surveyed 300 users of mobile shopping apps in Haryana through structured questionnaires. It employed quantitative methods, including t-tests and ANOVA, to analyse the impact of demographic factors such as age, gender, and residential status. Results reveal significant differences in adoption intentions across demographic groups. Specifically, younger users demonstrate higher engagement due to convenience and affordability; males show greater influence from subjective norms and facilitating conditions; and rural consumers are more affected by social factors than urban consumers. The study highlights the importance of tailored strategies, improved app usability, and digital literacy initiatives to promote the adoption of mobile shopping. These findings offer practical insights for businesses, marketers, developers, and policymakers seeking to enhance user experience and expand market reach in India's mobile e-commerce sector.
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IJCRT — journal style
"Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 11, page no.g970-g977, November 2025, Available :https://ijcrt.org/papers/IJCRT2511821.pdf
APA — 7th edition
Meenu, & Kaur, M. (2025). Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework. International Journal of Creative Research Thoughts, 13(11), g970-g977. https://doi.org/10.56975/ijcrt.v13i11.297275
MLA — 9th edition
Meenu, and Manpreet Kaur. "Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework." International Journal of Creative Research Thoughts, vol. 13, no. 11, 2025, pp. g970-g977, https://doi.org/10.56975/ijcrt.v13i11.297275.
Chicago — 17th, bibliography
Meenu, and Manpreet Kaur. "Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework." International Journal of Creative Research Thoughts 13, no. 11 (2025): g970-g977. https://doi.org/10.56975/ijcrt.v13i11.297275.
Harvard — author–date
Meenu and Kaur, M. (2025) 'Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework', International Journal of Creative Research Thoughts, 13(11), pp. g970-g977. Available at: https://doi.org/10.56975/ijcrt.v13i11.297275
IEEE — numbered reference
Meenu and M. Kaur, "Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework," IJCRT, vol. 13, no. 11, pp. g970-g977, Nov. 2025, doi: 10.56975/ijcrt.v13i11.297275.
Vancouver — biomedical
Meenu, Kaur M. Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework. IJCRT. 2025 Nov;13(11):g970-g977. doi: 10.56975/ijcrt.v13i11.297275
AMA — 11th edition
Meenu, Kaur M. Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework. IJCRT. 2025;13(11):g970-g977. doi:10.56975/ijcrt.v13i11.297275
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2511821,
author = {Meenu and Manpreet Kaur},
title = {Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {11},
pages = {g970-g977},
year = {2025},
month = {November},
issn = {2320-2882},
doi = {10.56975/ijcrt.v13i11.297275},
url = {https://doi.org/10.56975/ijcrt.v13i11.297275}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Meenu
AU - Kaur, Manpreet
TI - Demographic Influences on Mobile Shopping Apps Adoption: An Empirical Study Using the UTAUT Framework
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 11
PY - 2025
SN - 2320-2882
DO - 10.56975/ijcrt.v13i11.297275
UR - https://doi.org/10.56975/ijcrt.v13i11.297275
SP - g970-g977
ER -
Issue
Volume 13 Issue 11,
November-2025
Pages : g970-g977
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 11, November 2025
- Pages
- g970-g977
- Published
- November 2025
- Registration ID
- IJCRT_297275
- Published Paper ID
- IJCRT2511821
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Mandi Gobindgarh,, Punjab, India
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- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 212
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- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511821
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2511821.pdf
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