ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
"CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"
Authors
MOULA HUSSAIN K
Keywords
Consumer Perception, Shopping Behaviour, Sports Retail, Online Retailing, Offline Retailing, E-commerce, Customer Satisfaction, Retail Strategy, Brand Trust, Omnichannel Retail.
Abstract
Abstract:
The retail landscape in the sports goods industry has undergone a significant transformation with the rise of digital commerce. This study, titled "A Comparative Study of Consumer Perception Between Online and Offline Sports Retailing," aims to explore and analyze how consumers in Karnataka perceive and interact with both online and offline sports retail platforms. With increasing internet penetration and changing shopping habits, understanding these perceptions is essential for retailers to adapt and stay competitive.
The study investigates key parameters that influence consumer preference such as product variety, price competitiveness, convenience, trust, customer service, return/exchange policies, and overall satisfaction. It draws a comparative analysis between popular online platforms (like Amazon, Flipkart, and Decathlon online) and offline retail stores (such as Decathlon outlets, brand-exclusive stores like Adidas, Nike, Puma) to understand which channel holds more influence over consumer decisions. This comparative study provides valuable insights for retailers seeking to optimize their omnichannel strategies. It concludes that a hybrid retail approach--integrating the advantages of both online and offline platforms--is likely to be the most effective in meeting the evolving expectations of modern sports consumers in Karnataka.
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How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
""CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 11, page no.g706-g712, November 2025, Available :https://ijcrt.org/papers/IJCRT2511793.pdf
APA — 7th edition
K, M. H. (2025). "CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING". International Journal of Creative Research Thoughts, 13(11), g706-g712. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793
MLA — 9th edition
K, MOULA HUSSAIN. ""CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"." International Journal of Creative Research Thoughts, vol. 13, no. 11, 2025, pp. g706-g712, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793.
Chicago — 17th, bibliography
K, MOULA HUSSAIN. ""CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"." International Journal of Creative Research Thoughts 13, no. 11 (2025): g706-g712. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793.
Harvard — author–date
K, M.H. (2025) '"CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"', International Journal of Creative Research Thoughts, 13(11), pp. g706-g712. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793
IEEE — numbered reference
M. H. K, ""CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"," IJCRT, vol. 13, no. 11, pp. g706-g712, Nov. 2025.
Vancouver — biomedical
K MH. "CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING". IJCRT. 2025 Nov;13(11):g706-g712.
AMA — 11th edition
K MH. "CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING". IJCRT. 2025;13(11):g706-g712. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2511793,
author = {MOULA HUSSAIN K},
title = {"CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {11},
pages = {g706-g712},
year = {2025},
month = {November},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - K, MOULA HUSSAIN
TI - "CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 11
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793
SP - g706-g712
ER -
Issue
Volume 13 Issue 11,
November-2025
Pages : g706-g712
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 11, November 2025
- Pages
- g706-g712
- Published
- November 2025
- Registration ID
- IJCRT_296174
- Published Paper ID
- IJCRT2511793
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Hospet, KARNATAKA, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 167
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511793
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2511793.pdf
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International Journal of Creative Research Thoughts
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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