ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
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Paper Title
STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST
Authors
1.G. Anbazhagan, , Dr. R. Natarajan, , . V.S. Rajakrishnan
Keywords
perceived risk, perceived trust, buying intention
Abstract
The present research applies UTAUT2 model with perceived risk and perceived trust to study the online electronic consumer behavior. Facilitating condition have significantly influence buying intention and hedonic motivation positively significantly influence by the buying intent of the online shopper under study.
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How To Cite
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IJCRT — journal style
"STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 11, page no.f130-f135, November 2025, Available :https://ijcrt.org/papers/IJCRT2511598.pdf
APA — 7th edition
1.G. Anbazhagan, Dr. R. Natarajan, & Rajakrishnan, V. S. (2025). STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST. International Journal of Creative Research Thoughts, 13(11), f130-f135. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598
MLA — 9th edition
1.G. Anbazhagan, et al. "STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST." International Journal of Creative Research Thoughts, vol. 13, no. 11, 2025, pp. f130-f135, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598.
Chicago — 17th, bibliography
1.G. Anbazhagan, Dr. R. Natarajan, and . V.S. Rajakrishnan. "STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST." International Journal of Creative Research Thoughts 13, no. 11 (2025): f130-f135. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598.
Harvard — author–date
1.G. Anbazhagan, Dr. R. Natarajan and Rajakrishnan, V.S. (2025) 'STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST', International Journal of Creative Research Thoughts, 13(11), pp. f130-f135. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598
IEEE — numbered reference
1.G. Anbazhagan, Dr. R. Natarajan and V. S. Rajakrishnan, "STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST," IJCRT, vol. 13, no. 11, pp. f130-f135, Oct. 2025.
Vancouver — biomedical
1.G. Anbazhagan, Dr. R. Natarajan, Rajakrishnan VS. STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST. IJCRT. 2025 Oct;13(11):f130-f135.
AMA — 11th edition
1.G. Anbazhagan, Dr. R. Natarajan, Rajakrishnan VS. STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST. IJCRT. 2025;13(11):f130-f135. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2511598,
author = {1.G. Anbazhagan and Dr. R. Natarajan and . V.S. Rajakrishnan},
title = {STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {11},
pages = {f130-f135},
year = {2025},
month = {October},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - 1.G. Anbazhagan
AU - Dr. R. Natarajan
AU - Rajakrishnan, . V.S.
TI - STUDY ON ONLINE HOME APPLIANCE CONSUMER BEHAVIOR WITH UTAU2 MODEL WITH PERCEIVED RISK AND PERCEIVED TRUST
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 11
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598
SP - f130-f135
ER -
Issue
Volume 13 Issue 11,
October-2025
Pages : f130-f135
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 11, October 2025
- Pages
- f130-f135
- Published
- October 2025
- Registration ID
- IJCRT_294583
- Published Paper ID
- IJCRT2511598
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- thanjavur, TAMILNADU, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 203
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2511598
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2511598.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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