ISSN2320-2882
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Paper Title
STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH
Authors
Gaurav Anand Shukla , Dr. Mukesh Maurya , Dr. Ramchandra , Dr. Amit Pasi , Dr.Pritesh Dwivedi
Keywords
Marketing and consumer , Biopesticides, Chemical fertilizers
Abstract
Evaluating the effectiveness of existing marketing channels is essential for producers to refine their marketing approaches and gain a competitive edge. This research seeks to investigate the market penetration and marketing performance of various channels, as well as their influence on producers' financial returns. By adopting a hybrid research methodology that integrates qualitative and quantitative data collection and analysis techniques, this study aims to generate actionable insights that can inform producers' marketing decisions and enhance their market positioning. The increasing demand for sustainable and eco-friendly agricultural practices has led to a growing interest in biopesticides as an alternative to traditional chemical pesticides. This study investigates the marketing and consumer buying behavior of Coromandel International Ltd.'s biopesticide in Chandauli district of Uttar Pradesh, India. The research aims to understand the factors influencing farmers' adoption and purchasing decisions of biopesticides, as well as the marketing strategies employed by Coromandel International Ltd. to promote their product. The study's findings will provide valuable insights into the biopesticide market in Chandauli district, shedding light on the opportunities and challenges faced by biopesticide manufacturers and marketers in the region. The results of this study will contribute to the development of effective marketing strategies and policies that support the adoption of eco-friendly biopesticides, ultimately promoting sustainable agriculture practices in Uttar Pradesh.
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IJCRT — journal style
"STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 10, page no.g619-g631, October 2025, Available :https://ijcrt.org/papers/IJCRT2510774.pdf
APA — 7th edition
Shukla, G. A., Maurya, M., Ramchandra, Pasi, A., & Dwivedi, D. P. (2025). STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH. International Journal of Creative Research Thoughts, 13(10), g619-g631. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774
MLA — 9th edition
Shukla, Gaurav Anand, et al. "STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH." International Journal of Creative Research Thoughts, vol. 13, no. 10, 2025, pp. g619-g631, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774.
Chicago — 17th, bibliography
Shukla, Gaurav Anand, et al. "STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH." International Journal of Creative Research Thoughts 13, no. 10 (2025): g619-g631. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774.
Harvard — author–date
Shukla, G.A. et al. (2025) 'STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH', International Journal of Creative Research Thoughts, 13(10), pp. g619-g631. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774
IEEE — numbered reference
G. A. Shukla, M. Maurya, Ramchandra, A. Pasi and D. P. Dwivedi, "STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH," IJCRT, vol. 13, no. 10, pp. g619-g631, Oct. 2025.
Vancouver — biomedical
Shukla GA, Maurya M, Ramchandra, Pasi A, Dwivedi DP. STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH. IJCRT. 2025 Oct;13(10):g619-g631.
AMA — 11th edition
Shukla GA, Maurya M, Ramchandra, Pasi A, Dwivedi DP. STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH. IJCRT. 2025;13(10):g619-g631. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2510774,
author = {Gaurav Anand Shukla and Mukesh Maurya and Ramchandra and Amit Pasi and Dr.Pritesh Dwivedi},
title = {STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {10},
pages = {g619-g631},
year = {2025},
month = {October},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Shukla, Gaurav Anand
AU - Maurya, Mukesh
AU - Ramchandra
AU - Pasi, Amit
AU - Dwivedi, Dr.Pritesh
TI - STUDY ON MARKETING AND CONSUMER BUYING BEHAVIOUR OF (COROMANDEL INT. LTD.) BIOPESTICIDE IN CHANDAULI DISTRICT OF UTTAR PRADESH
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 10
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774
SP - g619-g631
ER -
Issue
Volume 13 Issue 10,
October-2025
Pages : g619-g631
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 10, October 2025
- Pages
- g619-g631
- Published
- October 2025
- Registration ID
- IJCRT_295133
- Published Paper ID
- IJCRT2510774
- Research Area
- Science and Technology
- Author Type
- Indian Author
- Location
- India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 199
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510774
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2510774.pdf
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International Journal of Creative Research Thoughts
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