ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
Low Cost₹1501 / $59
CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME
Authors
Dr.S.S.Muruganandam , S.M.Miruthulla
Keywords
Employee Training, Real-time Feedback, Personalized Services , Predictive Analytics and Consumer Satisfaction
Abstract
This study emphasizes the critical role of Customer Relationship Management (CRM) in enhancing customer satisfaction and loyalty, with a specific focus on practices at MGB Supreme. CRM enables the systematic collection and analysis of customer data, forming the foundation for personalized services and meaningful interactions that foster emotional bonds and repeat patronage. Real-time feedback mechanisms strengthen trust by addressing grievances promptly, while loyalty programs tailored to customer preferences serve as effective retention strategies. The integration of predictive analytics and artificial intelligence further enhances CRM by enabling proactive engagement and anticipating customer needs. Additionally, continuous employee training ensures optimal use of CRM tools, supporting efficient service delivery and positive customer experiences. Collectively, personalization, loyalty programs, multichannel integration, predictive analytics, and skilled workforce application position CRM as a key driver of satisfaction, loyalty, and long-term competitiveness.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJCRT — journal style
"AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 10, page no.f97-f104, October 2025, Available :https://ijcrt.org/papers/IJCRT2510600.pdf
APA — 7th edition
Dr.S.S.Muruganandam, & S.M.Miruthulla. (2025). AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME. International Journal of Creative Research Thoughts, 13(10), f97-f104. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600
MLA — 9th edition
Dr.S.S.Muruganandam, and S.M.Miruthulla. "AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME." International Journal of Creative Research Thoughts, vol. 13, no. 10, 2025, pp. f97-f104, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600.
Chicago — 17th, bibliography
Dr.S.S.Muruganandam, and S.M.Miruthulla. "AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME." International Journal of Creative Research Thoughts 13, no. 10 (2025): f97-f104. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600.
Harvard — author–date
Dr.S.S.Muruganandam and S.M.Miruthulla (2025) 'AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME', International Journal of Creative Research Thoughts, 13(10), pp. f97-f104. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600
IEEE — numbered reference
Dr.S.S.Muruganandam and S.M.Miruthulla, "AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME," IJCRT, vol. 13, no. 10, pp. f97-f104, Oct. 2025.
Vancouver — biomedical
Dr.S.S.Muruganandam, S.M.Miruthulla. AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME. IJCRT. 2025 Oct;13(10):f97-f104.
AMA — 11th edition
Dr.S.S.Muruganandam, S.M.Miruthulla. AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME. IJCRT. 2025;13(10):f97-f104. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2510600,
author = {Dr.S.S.Muruganandam and S.M.Miruthulla},
title = {AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {10},
pages = {f97-f104},
year = {2025},
month = {October},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Dr.S.S.Muruganandam
AU - S.M.Miruthulla
TI - AN ANALYSIS OF CONSUMER SATISFACTION AND LOYALTY FROM A CRM PERSPECTIVE ON MGB SUPREME
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 10
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600
SP - f97-f104
ER -
Issue
Volume 13 Issue 10,
October-2025
Pages : f97-f104
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 10, October 2025
- Pages
- f97-f104
- Published
- October 2025
- Registration ID
- IJCRT_293768
- Published Paper ID
- IJCRT2510600
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- TIRUPUR, Tamil Nadu, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 197
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510600
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2510600.pdf
Summarise this Paper with AI
Opens your assistant with a prepared prompt. AI summaries can be incomplete or wrong — read the full paper before citing it.
Author Services
Certificates, printed copies and official reports for this paper
Published authors can request a hard copy of their certificate or of the printed journal, and obtain the transparent peer review and plagiarism reports for this article — each issued against this paper’s registration record.
Registration ID IJCRT_293768Printed copies
Hard Copy of CertificatePrinted certificate for each author, posted to you.
Hard Copy of JournalA bound printed copy of the issue this paper appears in.
Reports & recognition
Transparent Peer Review Report
The reviewer comments and decisions behind this article.
Turnitin Plagiarism Report
The similarity check run on this manuscript.
Best Paper Nomination
Put this article forward for the issue’s best paper award.
Requests are verified against the registration ID of this article.
About Publisher
International Journal of Creative Research Thoughts
Published by IJCRT Publication
2320-2882
ISSN
9.17
Impact Factor
2013
ESTD Year
Open
Access
Impact Factor 9.17, calculated from Google Scholar citation data — see how it is worked out.
An international scholarly open access journal: peer-reviewed, refereed, multidisciplinary, monthly and multilingual, with Crossref DOI registration, rich metadata and a citation generator. Verified indexing & discovery records.
IJCRT is a Transparent, Peer-Reviewed, Open Access Journal (Refereed Journal). Following the discontinuation of UGC and UGC-CARE journal listing, IJCRT is aligned with UGC’s Suggested Parameters for Choosing Peer-Reviewed Journals. UGC Public Notice
Licence
© 2025 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
About the Journal
9.17Impact Factor
UGC AlignedSuggested Parameters
TransparentPeer Review
Open AccessNo Paywall
CrossrefDOI Available
Monthly12 Issues / Year
Since 2013Established
2320-2882ISSN
How Publication Works
1Submit Your PaperOnline or by email. A registration ID is issued straight away.
2Transparent Peer ReviewDouble-blind review by subject experts, reported openly.
3AcceptanceThe result reaches you by email and SMS against your registration ID.
4Published Open AccessFree to read worldwide, with certificate and letter ready to download.
Article Impact
45Views
24Downloads
69Total reads
Oct 2025Published
Published · 360 days ago
Today · last read yesterday
2.1 views and 1.1 downloads per day over 21 days counted.
Counts exclude identified crawler traffic and repeat hits from the same reader within 30 minutes. Downloads reached directly through a search engine or an existing citation link are not included, so the figure is a conservative count of activity through this site. Full statistics
Discovery & Indexing
Find this paper on search engines and scholarly indexes, and check the journal’s verified records.
Find this paperSearch
Google ScholarExact-title search, with citing articles once indexed.Search
CrossrefMetadata search across all Crossref records.Search
Semantic ScholarAI-powered literature search.Search- BASEBASEBielefeld Academic Search Engine — open-access harvester.Search
ResearchGateResearch network publication search.Search
Journal recordsVerified
“Search” opens a live search for this paper; “Verified” opens a journal record checked on the Indexing & Discovery page. Third-party services index at their own discretion, often several weeks after publication.
