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Paper Title
An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City
Authors
Mrs.T.AMBIKA , Dr.T.POONGODI
Keywords
E-Banking, Customer Awareness, Usage Patterns, Digital Banking, Customer Satisfaction, Technology Adoption, Salem City.
Abstract
The present study aims to examine the level of awareness and usage of customers toward e-banking services, as well as evaluate the relationship between demographic variables and e-banking adoption. Primary data were collected from 150 respondents through a structured questionnaire distributed among customers of various commercial banks in Salem City. The study employed descriptive statistics, chi-square tests, and SEM Model analysis to interpret the data. The findings reveal that awareness and usage of e-banking services are significantly influenced by demographic variables such as age, education, and income. The results of this study will help banks and policymakers develop targeted strategies to promote digital financial inclusion and improve the overall efficiency of e-banking services in Salem City.
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IJCRT — journal style
"An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 10, page no.e457-e465, October 2025, Available :https://ijcrt.org/papers/IJCRT2510522.pdf
APA — 7th edition
Mrs.T.AMBIKA, & Dr.T.POONGODI. (2025). An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City. International Journal of Creative Research Thoughts, 13(10), e457-e465. https://doi.org/10.56975/ijcrt.v13i10.295414
MLA — 9th edition
Mrs.T.AMBIKA, and Dr.T.POONGODI. "An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City." International Journal of Creative Research Thoughts, vol. 13, no. 10, 2025, pp. e457-e465, https://doi.org/10.56975/ijcrt.v13i10.295414.
Chicago — 17th, bibliography
Mrs.T.AMBIKA, and Dr.T.POONGODI. "An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City." International Journal of Creative Research Thoughts 13, no. 10 (2025): e457-e465. https://doi.org/10.56975/ijcrt.v13i10.295414.
Harvard — author–date
Mrs.T.AMBIKA and Dr.T.POONGODI (2025) 'An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City', International Journal of Creative Research Thoughts, 13(10), pp. e457-e465. Available at: https://doi.org/10.56975/ijcrt.v13i10.295414
IEEE — numbered reference
Mrs.T.AMBIKA and Dr.T.POONGODI, "An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City," IJCRT, vol. 13, no. 10, pp. e457-e465, Oct. 2025, doi: 10.56975/ijcrt.v13i10.295414.
Vancouver — biomedical
Mrs.T.AMBIKA, Dr.T.POONGODI. An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City. IJCRT. 2025 Oct;13(10):e457-e465. doi: 10.56975/ijcrt.v13i10.295414
AMA — 11th edition
Mrs.T.AMBIKA, Dr.T.POONGODI. An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City. IJCRT. 2025;13(10):e457-e465. doi:10.56975/ijcrt.v13i10.295414
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2510522,
author = {Mrs.T.AMBIKA and Dr.T.POONGODI},
title = {An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {10},
pages = {e457-e465},
year = {2025},
month = {October},
issn = {2320-2882},
doi = {10.56975/ijcrt.v13i10.295414},
url = {https://doi.org/10.56975/ijcrt.v13i10.295414}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Mrs.T.AMBIKA
AU - Dr.T.POONGODI
TI - An Empirical Study On Customer Awareness And Usage Patterns Of E-Banking Services In Salem City
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 10
PY - 2025
SN - 2320-2882
DO - 10.56975/ijcrt.v13i10.295414
UR - https://doi.org/10.56975/ijcrt.v13i10.295414
SP - e457-e465
ER -
Issue
Volume 13 Issue 10,
October-2025
Pages : e457-e465
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 10, October 2025
- Pages
- e457-e465
- Published
- October 2025
- Registration ID
- IJCRT_295414
- Published Paper ID
- IJCRT2510522
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- SALEM, Tamil Nadu, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 251
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- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2510522.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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