ISSN2320-2882
Impact Factor9.17
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ESTD2013
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Paper Title
ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU
Authors
R.ANDAL , Dr.A.SELVENDRAN
Keywords
Traditional and Digital marketing effects, advertising pattern, Brand preference, factors of influence, Attribute, Information, Perception towards public.
Abstract
Marketing is functional area of management and it becoming increasingly important as compared to other field, in production management financial, personnel management and research and development. The increasing significance of marketing is the major reason the marketing information, communication, indoor advertising, outdoor advertising, online advertising, e-advertising digital advertising are gained the present pivotal place of importance of advertising in all kinds of goods and services to the brand effects are related to the women readymade garments in Tiruchirapalli city. Traditional mass media channels that comprise channels, television, print media, radio, tex, wall board handwritten information , personal selling (AIDAS), publicity etc are covered to the all consumer in different kinds of good and services. Whereas digital is the buying and selling goods and services using the internet, mobile networks and commerce infrastructure of company. The digital marketing promotional mix is a good conglomeration of digital advertising, personalized selling, and digital promotion through using digital capons, sweep taker, contests, interactive consumer website base on selling, online display advertisements, digital online catalogue distribution and online promotional letta. In this study has been made to attempt the advertising effects on brand preference of women readymade garments traditional marketing and digital marketing in Tiruchirapalli Town.
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IJCRT — journal style
"ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 10, page no.c665-c673, October 2025, Available :https://ijcrt.org/papers/IJCRT2510317.pdf
APA — 7th edition
R.ANDAL, & Dr.A.SELVENDRAN. (2025). ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU. International Journal of Creative Research Thoughts, 13(10), c665-c673. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317
MLA — 9th edition
R.ANDAL, and Dr.A.SELVENDRAN. "ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU." International Journal of Creative Research Thoughts, vol. 13, no. 10, 2025, pp. c665-c673, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317.
Chicago — 17th, bibliography
R.ANDAL, and Dr.A.SELVENDRAN. "ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU." International Journal of Creative Research Thoughts 13, no. 10 (2025): c665-c673. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317.
Harvard — author–date
R.ANDAL and Dr.A.SELVENDRAN (2025) 'ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU', International Journal of Creative Research Thoughts, 13(10), pp. c665-c673. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317
IEEE — numbered reference
R.ANDAL and Dr.A.SELVENDRAN, "ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU," IJCRT, vol. 13, no. 10, pp. c665-c673, Oct. 2025.
Vancouver — biomedical
R.ANDAL, Dr.A.SELVENDRAN. ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU. IJCRT. 2025 Oct;13(10):c665-c673.
AMA — 11th edition
R.ANDAL, Dr.A.SELVENDRAN. ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU. IJCRT. 2025;13(10):c665-c673. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2510317,
author = {R.ANDAL and Dr.A.SELVENDRAN},
title = {ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {10},
pages = {c665-c673},
year = {2025},
month = {October},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - R.ANDAL
AU - Dr.A.SELVENDRAN
TI - ADVERTISING EFFECTS ON BRAND PREFERENCE OF WOMEN READYMADE GARMENTS TOWARDS TRADITIONAL AND DIGITAL MARKETING IN TIRUCHIRAPALLI, TAMIL NADU
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 10
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317
SP - c665-c673
ER -
Issue
Volume 13 Issue 10,
October-2025
Pages : c665-c673
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 10, October 2025
- Pages
- c665-c673
- Published
- October 2025
- Registration ID
- IJCRT_295004
- Published Paper ID
- IJCRT2510317
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Tiruchirappalli- 620 022, TAMILNADU, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 230
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2510317
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2510317.pdf
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