ISSN2320-2882
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ESTD2013
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Paper Title
Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention
Authors
Dr. G. Sathiyamoorthy , Roxia R
Keywords
Consumer Attitude, Consumer Online Experience, E-commerce, E-retail, Fast-Moving Consumer Goods (FMCG), Online Shopping Behaviour
Abstract
India's digital revolution has fulfilled consumer expectations and encouraged economic progress. Digital retailers are hoping to boost consumer retention, increase business success, and enhance FMCG consumers' online purchasing experience. Therefore, the study aims to look at the main factors impacting consumer attitude toward online FMCG retail and then how those factors impact consumer intention to make online purchases. This investigation has employed a combination of methods. Tiruppur City and Coimbatore City were hosts to the study. For research purposes, 310 data were collected. The relevant techniques were applied to the data analysis. Research found that consumer attitude had a significant negative impact on consumer online purchase intention (COPI) towards FMCG retail, whereas product and service facilities had a significant impact on consumer attitude (CA) toward online FMCG retail. Online experience has a significant impact on COPI toward FMCG retail. The paper highlights the significance of consumer perception, operational excellence, and user-centric online experiences for FMCG businesses operating online.
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IJCRT — journal style
"Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 10, page no.b837-b845, October 2025, Available :https://ijcrt.org/papers/IJCRT2510224.pdf
APA — 7th edition
Sathiyamoorthy, G., & R, R. (2025). Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention. International Journal of Creative Research Thoughts, 13(10), b837-b845. https://doi.org/10.56975/ijcrt.v13i10.294741
MLA — 9th edition
Sathiyamoorthy, G., and Roxia R. "Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention." International Journal of Creative Research Thoughts, vol. 13, no. 10, 2025, pp. b837-b845, https://doi.org/10.56975/ijcrt.v13i10.294741.
Chicago — 17th, bibliography
Sathiyamoorthy, G., and Roxia R. "Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention." International Journal of Creative Research Thoughts 13, no. 10 (2025): b837-b845. https://doi.org/10.56975/ijcrt.v13i10.294741.
Harvard — author–date
Sathiyamoorthy, G. and R, R. (2025) 'Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention', International Journal of Creative Research Thoughts, 13(10), pp. b837-b845. Available at: https://doi.org/10.56975/ijcrt.v13i10.294741
IEEE — numbered reference
G. Sathiyamoorthy and R. R, "Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention," IJCRT, vol. 13, no. 10, pp. b837-b845, Oct. 2025, doi: 10.56975/ijcrt.v13i10.294741.
Vancouver — biomedical
Sathiyamoorthy G, R R. Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention. IJCRT. 2025 Oct;13(10):b837-b845. doi: 10.56975/ijcrt.v13i10.294741
AMA — 11th edition
Sathiyamoorthy G, R R. Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention. IJCRT. 2025;13(10):b837-b845. doi:10.56975/ijcrt.v13i10.294741
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2510224,
author = {G. Sathiyamoorthy and Roxia R},
title = {Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {10},
pages = {b837-b845},
year = {2025},
month = {October},
issn = {2320-2882},
doi = {10.56975/ijcrt.v13i10.294741},
url = {https://doi.org/10.56975/ijcrt.v13i10.294741}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Sathiyamoorthy, G.
AU - R, Roxia
TI - Digital Transformation in FMCG Retail: Consumer Attitude and Online Purchase Intention
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 10
PY - 2025
SN - 2320-2882
DO - 10.56975/ijcrt.v13i10.294741
UR - https://doi.org/10.56975/ijcrt.v13i10.294741
SP - b837-b845
ER -
Issue
Volume 13 Issue 10,
October-2025
Pages : b837-b845
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 10, October 2025
- Pages
- b837-b845
- Published
- October 2025
- Registration ID
- IJCRT_294741
- Published Paper ID
- IJCRT2510224
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Persumanallur, Tiruppur, Tamil Nadu, India
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- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 294
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- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2510224.pdf
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International Journal of Creative Research Thoughts
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