ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
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Paper Title
Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh
Authors
GODA POOJA , Dr. Mini Amit Arrawatia
Keywords
Clothing culture, Brand culture, Apparel sector, Consumer behavior, Cultural branding
Abstract
This study examines the cultural dimensions of consumer behavior in the apparel sector of Andhra Pradesh, India, with a particular emphasis on brand engagement and clothing preferences. Drawing on a structured bilingual survey and supported by statistical techniques such as Principal Component Analysis (PCA), regression modeling, and cluster analysis, the research identifies key drivers influencing purchase decisions--namely cultural symbolism, fabric comfort, emotional resonance, and generational identity.
Findings indicate that ethnic wear retains strong cultural and emotional relevance, particularly among female and older demographics, while younger consumers exhibit a hybridized approach, integrating traditional attire with global fashion influences. Brands such as Fabindia and Ramraj are perceived as cultural custodians, offering more than products--they convey heritage, identity, and continuity. Simultaneously, emerging private labels are gaining consumer trust by blending affordability with culturally adaptive design.
The study positions branding not merely as a commercial tool but as a mechanism of cultural expression and identity formation. By integrating empirical rigor with cultural insight, it contributes to a deeper understanding of how apparel branding in India functions as a dynamic interface between tradition, aspiration, and market behavior.
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IJCRT — journal style
"Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 9, page no.f698-f708, September 2025, Available :https://ijcrt.org/papers/IJCRT2509650.pdf
APA — 7th edition
POOJA, G., & Arrawatia, M. A. (2025). Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh. International Journal of Creative Research Thoughts, 13(9), f698-f708. https://doi.org/10.56975/ijcrt.v13i9.294251
MLA — 9th edition
POOJA, GODA, and Mini Amit Arrawatia. "Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh." International Journal of Creative Research Thoughts, vol. 13, no. 9, 2025, pp. f698-f708, https://doi.org/10.56975/ijcrt.v13i9.294251.
Chicago — 17th, bibliography
POOJA, GODA, and Mini Amit Arrawatia. "Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh." International Journal of Creative Research Thoughts 13, no. 9 (2025): f698-f708. https://doi.org/10.56975/ijcrt.v13i9.294251.
Harvard — author–date
POOJA, G. and Arrawatia, M.A. (2025) 'Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh', International Journal of Creative Research Thoughts, 13(9), pp. f698-f708. Available at: https://doi.org/10.56975/ijcrt.v13i9.294251
IEEE — numbered reference
G. POOJA and M. A. Arrawatia, "Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh," IJCRT, vol. 13, no. 9, pp. f698-f708, Sep. 2025, doi: 10.56975/ijcrt.v13i9.294251.
Vancouver — biomedical
POOJA G, Arrawatia MA. Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh. IJCRT. 2025 Sep;13(9):f698-f708. doi: 10.56975/ijcrt.v13i9.294251
AMA — 11th edition
POOJA G, Arrawatia MA. Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh. IJCRT. 2025;13(9):f698-f708. doi:10.56975/ijcrt.v13i9.294251
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2509650,
author = {GODA POOJA and Mini Amit Arrawatia},
title = {Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {9},
pages = {f698-f708},
year = {2025},
month = {September},
issn = {2320-2882},
doi = {10.56975/ijcrt.v13i9.294251},
url = {https://doi.org/10.56975/ijcrt.v13i9.294251}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - POOJA, GODA
AU - Arrawatia, Mini Amit
TI - Clothing Culture With Specific Reference To Apparel Sector In Andhra Pradesh
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 9
PY - 2025
SN - 2320-2882
DO - 10.56975/ijcrt.v13i9.294251
UR - https://doi.org/10.56975/ijcrt.v13i9.294251
SP - f698-f708
ER -
Issue
Volume 13 Issue 9,
September-2025
Pages : f698-f708
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 9, September 2025
- Pages
- f698-f708
- Published
- September 2025
- Registration ID
- IJCRT_294251
- Published Paper ID
- IJCRT2509650
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- vijayawada, ANDHRA PRADESH, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 282
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509650
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2509650.pdf
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