ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
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Paper Title
AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies
Authors
Dr. Prasanna Ganpatrao Chavan
Keywords
Artificial Intelligence (AI), Automation, Digital Marketing, Pune Businesses, Customer Engagement, Predictive Analytics, Chatbots, Personalization, ROI
Abstract
The world of digital marketing is changing as a result of the quick uptake of automation and artificial intelligence (AI) technology. Businesses in India are rapidly using AI-driven solutions for chatbots, predictive analytics, targeted campaigns, and consumer segmentation, especially in up-and-coming commercial centers like Pune. This study investigates the scope and effects of automation and artificial intelligence on digital marketing strategies used by Pune-based companies. The study explores important facets of AI integration, perceived advantages, difficulties, and consumer engagement results using a mixed-method approach that includes surveys, interviews, and secondary research with 80 marketing experts. Research shows that companies using AI-powered solutions have better ROIs, more effective client acquisition, and higher levels of engagement than those using conventional techniques. However, issues including insufficient knowledge, worries about data privacy, and expensive implementation expenses continue to exist. Initiatives for skill development, government-sponsored programs for digital adoption, and cross-sector partnerships are among the suggestions. In addition to laying the groundwork for further research on AI-driven marketing in mid-tier Indian cities, this study offers marketers and policymakers practical insights.
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IJCRT — journal style
"AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 9, page no.e785-e793, September 2025, Available :https://ijcrt.org/papers/IJCRT2509549.pdf
APA — 7th edition
Chavan, P. G. (2025). AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies. International Journal of Creative Research Thoughts, 13(9), e785-e793. https://doi.org/10.56975/ijcrt.v13i9.294206
MLA — 9th edition
Chavan, Prasanna Ganpatrao. "AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies." International Journal of Creative Research Thoughts, vol. 13, no. 9, 2025, pp. e785-e793, https://doi.org/10.56975/ijcrt.v13i9.294206.
Chicago — 17th, bibliography
Chavan, Prasanna Ganpatrao. "AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies." International Journal of Creative Research Thoughts 13, no. 9 (2025): e785-e793. https://doi.org/10.56975/ijcrt.v13i9.294206.
Harvard — author–date
Chavan, P.G. (2025) 'AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies', International Journal of Creative Research Thoughts, 13(9), pp. e785-e793. Available at: https://doi.org/10.56975/ijcrt.v13i9.294206
IEEE — numbered reference
P. G. Chavan, "AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies," IJCRT, vol. 13, no. 9, pp. e785-e793, Sep. 2025, doi: 10.56975/ijcrt.v13i9.294206.
Vancouver — biomedical
Chavan PG. AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies. IJCRT. 2025 Sep;13(9):e785-e793. doi: 10.56975/ijcrt.v13i9.294206
AMA — 11th edition
Chavan PG. AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies. IJCRT. 2025;13(9):e785-e793. doi:10.56975/ijcrt.v13i9.294206
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2509549,
author = {Prasanna Ganpatrao Chavan},
title = {AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {9},
pages = {e785-e793},
year = {2025},
month = {September},
issn = {2320-2882},
doi = {10.56975/ijcrt.v13i9.294206},
url = {https://doi.org/10.56975/ijcrt.v13i9.294206}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Chavan, Prasanna Ganpatrao
TI - AI and Automation Integration in Digital Marketing: Perspectives from Pune Companies
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 9
PY - 2025
SN - 2320-2882
DO - 10.56975/ijcrt.v13i9.294206
UR - https://doi.org/10.56975/ijcrt.v13i9.294206
SP - e785-e793
ER -
Issue
Volume 13 Issue 9,
September-2025
Pages : e785-e793
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 9, September 2025
- Pages
- e785-e793
- Published
- September 2025
- Registration ID
- IJCRT_294206
- Published Paper ID
- IJCRT2509549
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- Pune, Maharashtra, India
- Peer Review
- Request Peer Review Report
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- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
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- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2509549.pdf
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International Journal of Creative Research Thoughts
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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