ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
Emerging technologies in marketing
Authors
Dr shabana anjum
Keywords
Emerging Technologies, Marketing Innovation, Artificial Intelligence, Big Data, Blockchain, Augmented Reality, Virtual Reality, Marketing Automation, Customer Engagement, Digital Transformation.
Abstract
The business landscape is undergoing a significant transformation with the integration of emerging technologies in marketing. Artificial Intelligence (AI), Big Data Analytics, Augmented Reality (AR), Virtual Reality (VR), Blockchain, and Marketing Automation have become critical tools for enhancing customer engagement, improving personalization, and building trust. These technologies are not only reshaping marketing campaigns but also influencing consumer decision-making behavior. This study explores the adoption trends, practical applications, benefits, and challenges of emerging marketing technologies. Data has been gathered through secondary sources such as journals, reports, and market surveys. Findings indicate that businesses embracing these innovations are better positioned to gain a competitive advantage, strengthen customer loyalty, and achieve measurable returns on investment.
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IJCRT — journal style
"Emerging technologies in marketing", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 9, page no.d418-d421, September 2025, Available :https://ijcrt.org/papers/IJCRT2509396.pdf
APA — 7th edition
anjum, S. (2025). Emerging technologies in marketing. International Journal of Creative Research Thoughts, 13(9), d418-d421. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396
MLA — 9th edition
anjum, shabana. "Emerging technologies in marketing." International Journal of Creative Research Thoughts, vol. 13, no. 9, 2025, pp. d418-d421, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396.
Chicago — 17th, bibliography
anjum, shabana. "Emerging technologies in marketing." International Journal of Creative Research Thoughts 13, no. 9 (2025): d418-d421. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396.
Harvard — author–date
anjum, S. (2025) 'Emerging technologies in marketing', International Journal of Creative Research Thoughts, 13(9), pp. d418-d421. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396
IEEE — numbered reference
S. anjum, "Emerging technologies in marketing," IJCRT, vol. 13, no. 9, pp. d418-d421, Sep. 2025.
Vancouver — biomedical
anjum S. Emerging technologies in marketing. IJCRT. 2025 Sep;13(9):d418-d421.
AMA — 11th edition
anjum S. Emerging technologies in marketing. IJCRT. 2025;13(9):d418-d421. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2509396,
author = {shabana anjum},
title = {Emerging technologies in marketing},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {9},
pages = {d418-d421},
year = {2025},
month = {September},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - anjum, shabana
TI - Emerging technologies in marketing
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 9
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396
SP - d418-d421
ER -
Issue
Volume 13 Issue 9,
September-2025
Pages : d418-d421
Article Information
- Published In
- International Journal of Creative Research Thoughts — Volume 13, Issue 9, September 2025
- Pages
- d418-d421
- Published
- September 2025
- Registration ID
- IJCRT_293889
- Published Paper ID
- IJCRT2509396
- Research Area
- Commerce All
- Author Type
- Indian Author
- Location
- Banglore, Karnataka, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 254
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2509396
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2509396.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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No external funding was received for this study.
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Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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