ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
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Paper Title
ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE
Authors
Mr. A. PRAVEEN KUMAR , Dr. V. KAVITHA
Keywords
Digital Marketing, Artificial Intelligence, E-Commerce, Sales, Impacts
Abstract
In today's busy world, almost every person uses their smartphones and digital payment systems, which enables businesses to transform into digital modes. It allows digital marketing and is further geared up with the adaptation of artificial intelligence. A pilot study was carried out in Tamil Nadu, India. A structured questionnaire has been prepared after analyzing the gaps in the earlier studies. 150 respondents were selected through the random sampling method, and out of 150 respondents, we received 134 responses from the respondents. The purpose of the study is to identify the facts and figures that influence the e-commerce and AI impacts on digital marketing through simple percentage analysis. Further to identify the relationship between the usage of AI digital marketing tools and online e-commerce business sales correlation and simple linear regression Analysis of variance methods deployed and appropriate interpretation have been used to reveal the insights. There is a very strong direct relationship between the usage of AI digital marketing tools and boosting online e-commerce business sales. It means that when you increase the usage of AI digital marketing tools by 1, the value of boosting online e-commerce business sales increases by 1.0113. The scope for future research on this topic may be exploring the difference of AI digital marketing impacts in various countries to fine-tune how it differs according to the country's citizens' mindset.
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IJCRT — journal style
"ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 8, page no.h657-h672, August 2025, Available :https://ijcrt.org/papers/IJCRT2508895.pdf
APA — 7th edition
KUMAR, A. P., & KAVITHA, V. (2025). ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE. International Journal of Creative Research Thoughts, 13(8), h657-h672. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895
MLA — 9th edition
KUMAR, A. PRAVEEN, and V. KAVITHA. "ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE." International Journal of Creative Research Thoughts, vol. 13, no. 8, 2025, pp. h657-h672, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895.
Chicago — 17th, bibliography
KUMAR, A. PRAVEEN, and V. KAVITHA. "ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE." International Journal of Creative Research Thoughts 13, no. 8 (2025): h657-h672. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895.
Harvard — author–date
KUMAR, A.P. and KAVITHA, V. (2025) 'ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE', International Journal of Creative Research Thoughts, 13(8), pp. h657-h672. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895
IEEE — numbered reference
A. P. KUMAR and V. KAVITHA, "ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE," IJCRT, vol. 13, no. 8, pp. h657-h672, Aug. 2025.
Vancouver — biomedical
KUMAR AP, KAVITHA V. ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE. IJCRT. 2025 Aug;13(8):h657-h672.
AMA — 11th edition
KUMAR AP, KAVITHA V. ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE. IJCRT. 2025;13(8):h657-h672. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2508895,
author = {A. PRAVEEN KUMAR and V. KAVITHA},
title = {ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {8},
pages = {h657-h672},
year = {2025},
month = {August},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - KUMAR, A. PRAVEEN
AU - KAVITHA, V.
TI - ANALYSIS OF DIGITAL MARKETING IN INDIA AND THE IMPACT OF AI ON E-COMMERCE
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 8
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895
SP - h657-h672
ER -
Issue
Volume 13 Issue 8,
August-2025
Pages : h657-h672
Article Information
- Pages
- h657-h672
- Published
- August 2025
- Registration ID
- IJCRT_294107
- Published Paper ID
- IJCRT2508895
- Research Area
- Management All
- Author Type
- Indian Author
- Location
- ERODE, TAMILNADU, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 235
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508895
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2508895.pdf
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International Journal of Creative Research Thoughts
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