ISSN2320-2882
Impact Factor9.17
UGC ParametersAligned
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
Ethics Of AI in Healthcare Marketing
Authors
Sahithi Nallamalla
Keywords
Artificial Intelligence, Machine learning, global health, Healthcare, Social Media Marketing, Consumer trust, Marketing ethics
Abstract
The Artificial Intelligence (AI) and Machine Learning (ML) have brought in drastic changes on how the healthcare works, it has changed the capability and capacity of the traditional healthcare approach of doctor referrals to the one in need to business and spending money on advertising to attract patients. However, artificial intelligence involves in decision making controls and extends support in diagnostics by performing a robotic surgery, communicating with the patient and express empathy in speech, touch and decision support in disease diagnosis and screening. But AI has to be used cautiously due to its issues in the bias, ethics, fairness that may occur is not applied properly. The research involves in understanding the Usefulness of AI in healthcare, ethical and biases involved in application of AI, application of Marketing ethics in responsible AI, appropriateness of machine learning models and consumer perspectives and trusts on AI in using their clinical data for marketing and making profits.
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IJCRT — journal style
"Ethics Of AI in Healthcare Marketing", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.13, Issue 8, page no.f594-f601, August 2025, Available :https://ijcrt.org/papers/IJCRT2508642.pdf
APA — 7th edition
Nallamalla, S. (2025). Ethics Of AI in Healthcare Marketing. International Journal of Creative Research Thoughts, 13(8), f594-f601. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642
MLA — 9th edition
Nallamalla, Sahithi. "Ethics Of AI in Healthcare Marketing." International Journal of Creative Research Thoughts, vol. 13, no. 8, 2025, pp. f594-f601, https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642.
Chicago — 17th, bibliography
Nallamalla, Sahithi. "Ethics Of AI in Healthcare Marketing." International Journal of Creative Research Thoughts 13, no. 8 (2025): f594-f601. https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642.
Harvard — author–date
Nallamalla, S. (2025) 'Ethics Of AI in Healthcare Marketing', International Journal of Creative Research Thoughts, 13(8), pp. f594-f601. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642
IEEE — numbered reference
S. Nallamalla, "Ethics Of AI in Healthcare Marketing," IJCRT, vol. 13, no. 8, pp. f594-f601, Aug. 2025.
Vancouver — biomedical
Nallamalla S. Ethics Of AI in Healthcare Marketing. IJCRT. 2025 Aug;13(8):f594-f601.
AMA — 11th edition
Nallamalla S. Ethics Of AI in Healthcare Marketing. IJCRT. 2025;13(8):f594-f601. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT2508642,
author = {Sahithi Nallamalla},
title = {Ethics Of AI in Healthcare Marketing},
journal = {International Journal of Creative Research Thoughts},
volume = {13},
number = {8},
pages = {f594-f601},
year = {2025},
month = {August},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Nallamalla, Sahithi
TI - Ethics Of AI in Healthcare Marketing
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 13
IS - 8
PY - 2025
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642
SP - f594-f601
ER -
Issue
Volume 13 Issue 8,
August-2025
Pages : f594-f601
Article Information
- Pages
- f594-f601
- Published
- August 2025
- Registration ID
- IJCRT_292786
- Published Paper ID
- IJCRT2508642
- Research Area
- Commerce and Management, MBA All Branch
- Author Type
- Indian Author
- Location
- Hyderabad, Telangana, India
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 203
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT2508642
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT2508642.pdf
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International Journal of Creative Research Thoughts
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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