ISSN2320-2882
Impact Factor9.17
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ESTD2013
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Paper Title
A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)
Authors
Dr. R. Balaguru , M. Sampath
Keywords
Online shopping, Consumers Buying Decision.
Abstract
Online shopping is very much popular throughout the year, because it is convenient and easy to purchase the product and also it is comfort to place an order from their home or office. The aim of this research paper to know the consumer buying behavior towards online shopping special reference with college students in Chennai city. This research paper is an attempt to evaluate those factors which affect buying decision of consumer towards online shopping. Survey was conducted by distributing 141 questionnaires to the selected college students in Chennai city to gather for this research, Using Regression, Percentage analysis, Chi Square and ANOVA. The research found that most of the online shoppers are of younger generations, reveals that the preceding generations are still opting for offline shopping due to their lack of knowledge in technology and traditional customs bounded. If awareness about the online shopping provided to such generations their buying decision on it could see some changes.
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IJCRT — journal style
"A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.6, Issue 1, page no.531-543, March 2018, Available :https://ijcrt.org/papers/IJCRT1872244.pdf
APA — 7th edition
Balaguru, R., & Sampath, M. (2018). A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY). International Journal of Creative Research Thoughts, 6(1), 531-543. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244
MLA — 9th edition
Balaguru, R., and M. Sampath. "A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)." International Journal of Creative Research Thoughts, vol. 6, no. 1, 2018, pp. 531-543, https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244.
Chicago — 17th, bibliography
Balaguru, R., and M. Sampath. "A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)." International Journal of Creative Research Thoughts 6, no. 1 (2018): 531-543. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244.
Harvard — author–date
Balaguru, R. and Sampath, M. (2018) 'A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)', International Journal of Creative Research Thoughts, 6(1), pp. 531-543. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244
IEEE — numbered reference
R. Balaguru and M. Sampath, "A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)," IJCRT, vol. 6, no. 1, pp. 531-543, Mar. 2018.
Vancouver — biomedical
Balaguru R, Sampath M. A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY). IJCRT. 2018 Mar;6(1):531-543.
AMA — 11th edition
Balaguru R, Sampath M. A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY). IJCRT. 2018;6(1):531-543. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT1872244,
author = {R. Balaguru and M. Sampath},
title = {A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)},
journal = {International Journal of Creative Research Thoughts},
volume = {6},
number = {1},
pages = {531-543},
year = {2018},
month = {March},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Balaguru, R.
AU - Sampath, M.
TI - A STUDY ON BUYING DECISION OF CONSUMER TOWARDS ONLINE SHOPPING (SPECIAL REFERENCE WITH COLLEGE STUDENTS IN CHENNAI CITY)
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 6
IS - 1
PY - 2018
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244
SP - 531
EP - 543
ER -
Issue
Volume 6 Issue 1,
March-2018
Pages : 531-543
Article Information
- Pages
- 531-543
- Published
- March 2018
- Registration ID
- IJCRT_183308
- Published Paper ID
- IJCRT1872244
- Research Area
- Commerce
- Author Type
- Indian Author
- Location
- Chennai., Tamil Nadu, 600004
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 1,377
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT1872244
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT1872244.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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