ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
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Submission: Always Open
Paper Title
CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING
Authors
Harshdeep Kaur
Keywords
Digital marketing, Social media, Internet of things
Abstract
With the advent of technology, the internet has been seen as the strong evolutionary force that has to uplift the business. Social networking sites immensely influenced the means of doing business. Digital marketing has emerged as an important marketing tool for business. Coming out new marketing trends has redefined the way business is conducted. Social media, Internet marketing, loyalty programs, internet of things, behavior-driven marketing has empowered business to reach potential customers. Digitization in marketing has provided enormous opportunities to business to interact and do real conversations with customers and potential customers because they tend to have permanent effects on brand perception. Social signals are handy way used to judge how powerful your brand is. Content marketing is one of the key parts of digital marketing which is frequently judged by consumers making purchase decisions. The use of digital technologies in marketing has changed the working of the business and provides new revenue.
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IJCRT — journal style
"CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.6, Issue 2, page no.219-226, April 2018, Available :https://ijcrt.org/papers/IJCRT1807016.pdf
APA — 7th edition
Kaur, H. (2018). CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING. International Journal of Creative Research Thoughts, 6(2), 219-226. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016
MLA — 9th edition
Kaur, Harshdeep. "CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING." International Journal of Creative Research Thoughts, vol. 6, no. 2, 2018, pp. 219-226, https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016.
Chicago — 17th, bibliography
Kaur, Harshdeep. "CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING." International Journal of Creative Research Thoughts 6, no. 2 (2018): 219-226. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016.
Harvard — author–date
Kaur, H. (2018) 'CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING', International Journal of Creative Research Thoughts, 6(2), pp. 219-226. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016
IEEE — numbered reference
H. Kaur, "CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING," IJCRT, vol. 6, no. 2, pp. 219-226, Mar. 2018.
Vancouver — biomedical
Kaur H. CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING. IJCRT. 2018 Mar;6(2):219-226.
AMA — 11th edition
Kaur H. CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING. IJCRT. 2018;6(2):219-226. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT1807016,
author = {Harshdeep Kaur},
title = {CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING},
journal = {International Journal of Creative Research Thoughts},
volume = {6},
number = {2},
pages = {219-226},
year = {2018},
month = {March},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Kaur, Harshdeep
TI - CHANGING LANDSCAPE OF MARKETING: - ONLINE/DIGITAL MARKETING
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 6
IS - 2
PY - 2018
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016
SP - 219
EP - 226
ER -
Issue
Volume 6 Issue 2,
March-2018
Pages : 219-226
Article Information
- Pages
- 219-226
- Published
- March 2018
- Registration ID
- IJCRT_183662
- Published Paper ID
- IJCRT1807016
- Research Area
- Science & Technology
- Author Type
- Indian Author
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 1,638
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT1807016
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT1807016.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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