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Paper Title
DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI
Authors
Dr.B.V.Jayanthi , Prof.Bhavika Thakkar
Keywords
retail therapy, hedonism, personality-based shopping, mood-lifting shopping behaviour, gender-based retail therapy
Abstract
It is generally observed that people often shop when their moods need a lift. It is a question whether their unpleasant moods undergo a positive change while shopping for the goods of their choice. Some do have a specific brand to purchase when in bad mental disposition which termed as retail therapy in the Marketing parlance. This study is a humble attempt to find out the relevance of such retail therapy purchase in Chennai and Mumbai. The researchers set a few hypotheses to add value to the study and the findings provided sufficient support to the hypotheses regarding the role of retail therapy in alleviating bad moods. The study involved 97 samples who belonged to different age groups and both the genders. The findings proved that the concept of retail therapy is profoundly found among the people basically because of a few reasons like pressure and stress. Such purchases were found to come out of bad moods caused by stressful happenings and sedentary lifestyles. The study was conducted between July 2017 and January 2018
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IJCRT — journal style
"DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.6, Issue 1, page no.520-530, March 2018, Available :https://ijcrt.org/papers/IJCRT1802758.pdf
APA — 7th edition
Dr.B.V.Jayanthi, & Thakkar, P. B. (2018). DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI. International Journal of Creative Research Thoughts, 6(1), 520-530. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758
MLA — 9th edition
Dr.B.V.Jayanthi, and Prof.Bhavika Thakkar. "DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI." International Journal of Creative Research Thoughts, vol. 6, no. 1, 2018, pp. 520-530, https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758.
Chicago — 17th, bibliography
Dr.B.V.Jayanthi, and Prof.Bhavika Thakkar. "DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI." International Journal of Creative Research Thoughts 6, no. 1 (2018): 520-530. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758.
Harvard — author–date
Dr.B.V.Jayanthi and Thakkar, P.B. (2018) 'DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI', International Journal of Creative Research Thoughts, 6(1), pp. 520-530. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758
IEEE — numbered reference
Dr.B.V.Jayanthi and P. B. Thakkar, "DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI," IJCRT, vol. 6, no. 1, pp. 520-530, Mar. 2018.
Vancouver — biomedical
Dr.B.V.Jayanthi, Thakkar PB. DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI. IJCRT. 2018 Mar;6(1):520-530.
AMA — 11th edition
Dr.B.V.Jayanthi, Thakkar PB. DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI. IJCRT. 2018;6(1):520-530. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT1802758,
author = {Dr.B.V.Jayanthi and Prof.Bhavika Thakkar},
title = {DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI},
journal = {International Journal of Creative Research Thoughts},
volume = {6},
number = {1},
pages = {520-530},
year = {2018},
month = {March},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Dr.B.V.Jayanthi
AU - Thakkar, Prof.Bhavika
TI - DOES TREATING THE SELF WITH SHOPPING ACT AS A MOOD LIFTER? AN EMPIRICAL STUDY ON RETAIL THERAPY IN MUMBAI AND CHENNAI
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 6
IS - 1
PY - 2018
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758
SP - 520
EP - 530
ER -
Issue
Volume 6 Issue 1,
March-2018
Pages : 520-530
Article Information
- Pages
- 520-530
- Published
- March 2018
- Registration ID
- IJCRT_183518
- Published Paper ID
- IJCRT1802758
- Research Area
- Science & Technology
- Author Type
- Indian Author
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- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 1,254
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802758
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT1802758.pdf
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