ISSN2320-2882
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Paper Title
A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES
Authors
C.KRISHNAMOORTHY , Dr.S.DHANARAJ
Keywords
Keywords: Household appliances, Consumer Awareness, Marketing
Abstract
A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES
Abstract
Customers are in a tough spot. Individuals have exposed to different window of information and varieties of products; many great deal of choices and options available in the market place impulse their purchase decision. In a consumption environment, a person chooses a product or a brand, which seems to possess a maximum possibility of the definition or elaboration of his life style identity. Hence it becomes necessary for the companies to identify the product related features which influences the consumers to purchase household appliances available in the market. Factor Analysis technique has been applied to find the underlying dimensions (factors) that exists in the sixteen product related variables. Using the Principle Component Analysis six factors have been extracted and it named as Feature, Price, Quality, Availability, Brand Warranty and Service.
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IJCRT — journal style
"A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.6, Issue 1, page no.2379-2384, February 2018, Available :https://ijcrt.org/papers/IJCRT1802313.pdf
APA — 7th edition
C.KRISHNAMOORTHY, & Dr.S.DHANARAJ. (2018). A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES. International Journal of Creative Research Thoughts, 6(1), 2379-2384. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313
MLA — 9th edition
C.KRISHNAMOORTHY, and Dr.S.DHANARAJ. "A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES." International Journal of Creative Research Thoughts, vol. 6, no. 1, 2018, pp. 2379-2384, https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313.
Chicago — 17th, bibliography
C.KRISHNAMOORTHY, and Dr.S.DHANARAJ. "A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES." International Journal of Creative Research Thoughts 6, no. 1 (2018): 2379-2384. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313.
Harvard — author–date
C.KRISHNAMOORTHY and Dr.S.DHANARAJ (2018) 'A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES', International Journal of Creative Research Thoughts, 6(1), pp. 2379-2384. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313
IEEE — numbered reference
C.KRISHNAMOORTHY and Dr.S.DHANARAJ, "A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES," IJCRT, vol. 6, no. 1, pp. 2379-2384, Feb. 2018.
Vancouver — biomedical
C.KRISHNAMOORTHY, Dr.S.DHANARAJ. A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES. IJCRT. 2018 Feb;6(1):2379-2384.
AMA — 11th edition
C.KRISHNAMOORTHY, Dr.S.DHANARAJ. A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES. IJCRT. 2018;6(1):2379-2384. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT1802313,
author = {C.KRISHNAMOORTHY and Dr.S.DHANARAJ},
title = {A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES},
journal = {International Journal of Creative Research Thoughts},
volume = {6},
number = {1},
pages = {2379-2384},
year = {2018},
month = {February},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - C.KRISHNAMOORTHY
AU - Dr.S.DHANARAJ
TI - A STUDY ON PRODUCT RELATED FACTORS INFLUENCING THE BUYING DECISIONS OF THE CONSUMERS IN PURCHASE OF HOUSEHOLD APPLIANCES
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 6
IS - 1
PY - 2018
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313
SP - 2379
EP - 2384
ER -
Issue
Volume 6 Issue 1,
February-2018
Pages : 2379-2384
Article Information
- Pages
- 2379-2384
- Published
- February 2018
- Registration ID
- IJCRT_182263
- Published Paper ID
- IJCRT1802313
- Research Area
- Commerce
- Author Type
- Indian Author
- Location
- coimbatore,, tamilnadu, india
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 1,361
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT1802313
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT1802313.pdf
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International Journal of Creative Research Thoughts
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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