ISSN2320-2882
Impact Factor9.17
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CrossRefDOI
ESTD2013
Peer ReviewTransparent
AccessOpen
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Paper Title
DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY
Authors
RAMBABU LAVURI
Keywords
Brand equity, Banking sector, Brand verdict, Brand felling, Brand performance, CBBE
Abstract
Now a day's many of the financial institutions and banking sector are using strategic branding for capturing customer attention in long run, so Banks must adopt various types of strategic planning towards develop a positive perception in the minds of customers. For that, developing and implementing customer centric strategies, banks need to provide a consistent strategic brand experience to prevent customer from switch out to other competitive banks. In order to understand customer perception towards banking sector, there is a need to understand customer based brand equity and its major determents. The current research paper deals to identify the various determinants of customer-based brand equity in the banking sector. For this purpose, a structured questionnaire was developed and a sample of 140 respondents was taken from the banks customer of Hyderabad only, and tested by the correlation analysis and multiple regression by using SPSS 20.0 Version. Correlation analysis was conducted on the study variables and the results indicated that there are strong, positive and significant relationships between demographical variable and Determinants of CBBE, and The multiple regression results showed that Brand verdict, brand felling and brand performance have significant influence on the banking customers.
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IJCRT — journal style
"DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.6, Issue 1, page no.700-706, January 2018, Available :https://ijcrt.org/papers/IJCRT1705346.pdf
APA — 7th edition
LAVURI, R. (2018). DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY. International Journal of Creative Research Thoughts, 6(1), 700-706. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346
MLA — 9th edition
LAVURI, RAMBABU. "DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY." International Journal of Creative Research Thoughts, vol. 6, no. 1, 2018, pp. 700-706, https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346.
Chicago — 17th, bibliography
LAVURI, RAMBABU. "DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY." International Journal of Creative Research Thoughts 6, no. 1 (2018): 700-706. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346.
Harvard — author–date
LAVURI, R. (2018) 'DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY', International Journal of Creative Research Thoughts, 6(1), pp. 700-706. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346
IEEE — numbered reference
R. LAVURI, "DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY," IJCRT, vol. 6, no. 1, pp. 700-706, Feb. 2018.
Vancouver — biomedical
LAVURI R. DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY. IJCRT. 2018 Feb;6(1):700-706.
AMA — 11th edition
LAVURI R. DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY. IJCRT. 2018;6(1):700-706. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT1705346,
author = {RAMBABU LAVURI},
title = {DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY},
journal = {International Journal of Creative Research Thoughts},
volume = {6},
number = {1},
pages = {700-706},
year = {2018},
month = {February},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - LAVURI, RAMBABU
TI - DETERMINANTS OF CUSTOMER-BASED BRAND EQUITY IN BANKING SECTOR - A STUDY
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 6
IS - 1
PY - 2018
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346
SP - 700
EP - 706
ER -
Issue
Volume 6 Issue 1,
February-2018
Pages : 700-706
Article Information
- Pages
- 700-706
- Published
- February 2018
- Registration ID
- IJCRT_181269
- Published Paper ID
- IJCRT1705346
- Research Area
- Management
- Author Type
- Indian Author
- Location
- HYDERABAD, TELANGANA, INDIA
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 1,534
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705346
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT1705346.pdf
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International Journal of Creative Research Thoughts
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2320-2882
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The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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