ISSN2320-2882
Impact Factor9.17
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ESTD2013
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Paper Title
GREEN MARKETING
Authors
Sapna Devi
Keywords
: Consumer; Green-Products; Environment; Golden Rules
Abstract
Green Marketing is a concept which has developed particular importance in the modern market. Now a day it has become a big problem to protect the environment from pollution. Consumers are also aware of the environmental issues, like global warming and impact of the environmental pollution. There has been a wide change in consumer attitudes towards a green lifestyle. Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. People are actively trying to reduce their negative impact on the environment. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. The paper describes the current scenario of Indian market and explores the challenges and opportunities businesses have with green marketing, why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
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IJCRT — journal style
"GREEN MARKETING", IJCRT - International Journal of Creative Research Thoughts (www.ijcrt.org), ISSN:2320-2882, Vol.6, Issue 1, page no.1339-1344, January 2018, Available :https://ijcrt.org/papers/IJCRT1705193.pdf
APA — 7th edition
Devi, S. (2018). GREEN MARKETING. International Journal of Creative Research Thoughts, 6(1), 1339-1344. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193
MLA — 9th edition
Devi, Sapna. "GREEN MARKETING." International Journal of Creative Research Thoughts, vol. 6, no. 1, 2018, pp. 1339-1344, https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193.
Chicago — 17th, bibliography
Devi, Sapna. "GREEN MARKETING." International Journal of Creative Research Thoughts 6, no. 1 (2018): 1339-1344. https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193.
Harvard — author–date
Devi, S. (2018) 'GREEN MARKETING', International Journal of Creative Research Thoughts, 6(1), pp. 1339-1344. Available at: https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193
IEEE — numbered reference
S. Devi, "GREEN MARKETING," IJCRT, vol. 6, no. 1, pp. 1339-1344, Feb. 2018.
Vancouver — biomedical
Devi S. GREEN MARKETING. IJCRT. 2018 Feb;6(1):1339-1344.
AMA — 11th edition
Devi S. GREEN MARKETING. IJCRT. 2018;6(1):1339-1344. Accessed at https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193
BibTeX — Zotero, Mendeley, LaTeX
@article{IJCRT1705193,
author = {Sapna Devi},
title = {GREEN MARKETING},
journal = {International Journal of Creative Research Thoughts},
volume = {6},
number = {1},
pages = {1339-1344},
year = {2018},
month = {February},
issn = {2320-2882},
url = {https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Devi, Sapna
TI - GREEN MARKETING
T2 - International Journal of Creative Research Thoughts
JA - IJCRT
VL - 6
IS - 1
PY - 2018
SN - 2320-2882
UR - https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193
SP - 1339
EP - 1344
ER -
Issue
Volume 6 Issue 1,
February-2018
Pages : 1339-1344
Article Information
- Pages
- 1339-1344
- Published
- February 2018
- Registration ID
- IJCRT_180989
- Published Paper ID
- IJCRT1705193
- Research Area
- Commerce
- Author Type
- Indian Author
- Location
- Assandh, Haryana, 132039
- Peer Review
- Request Peer Review Report
- Licence
- CC BY 4.0 · Open Access
- ISSN & Impact Factor
- 2320-2882 · IF 9.17
- Downloads
- 1,550
- Permanent Link
- https://ijcrt.org/viewpaperforall.php?paper=IJCRT1705193
- Published Paper PDF
- https://ijcrt.org/papers/IJCRT1705193.pdf
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International Journal of Creative Research Thoughts
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Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal of Creative Research Thoughts for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
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