Published Paper Details:

Artificial Intelligence (AI) has emerged as a transformative technological advancement that significantly influences various sectors, including commerce and entrepreneurship. In recent years, social media start-ups have increasingly adopted AI technologies to enhance their digital marketing strategies, customer engagement, and business decision-making processes. AI-powered tools such as data analytics, chatboxs, recommendation systems, and automated content creation enable start-ups to understand customer behaviour, personalize marketing campaigns, and improve operational efficiency. As a result, entrepreneurs are able to reach wider audiences, reduce marketing costs, and increase business competitiveness in the digital marketplace.In India, the rapid expansion of internet connectivity, smartphone usage, and digital platforms has created numerous opportunities for aspiring entrepreneurs to establish innovative social media-based businesses. Platforms such as social networking sites, online marketplaces, and content-sharing applications have become powerful channels for product promotion, brand building, and customer interaction. Within this context, AI plays a crucial role in helping start-ups analyse market trends, predict consumer preferences, and optimize advertising strategies. This article focuses on the role of AI in social media start-ups and entrepreneurship development with special reference to Shivamogga city. The study aims to examine how AI technologies are being adopted by emerging businesses in the region and how they contribute to entrepreneurial growth. It also highlights the objectives and scope of the research, identifies existing research gaps, and explains the methodology used for data collection and analysis. Furthermore, the study discusses the challenges faced by start-ups in adopting AI, such as limited technical expertise, financial constraints, and data privacy concerns. Finally, the article reviews current developments and opportunities for AI-driven entrepreneurship in Shivamogga.