Published Paper Details:

This study examines how Coimbatore City consumers view Zudio's brand image by examining the variables that affect consumer loyalty, brand awareness, and purchase behaviour. Zudio, a quickly expanding retail brand owned by Tata Trent Limited, provides stylish, reasonably priced clothing to a wide range of customer demographics. This study investigates consumer preferences, brand comparisons, and purchasing reasons using a structured survey. Although issues like product availability, customer service effectiveness, and rivalry from companies like Max and H&M still exist, research indicates that Zudio's appeal is largely driven by its affordable prices and stylish designs. In a competitive fashion retail environment, the study offers suggestions for strengthening brand loyalty, improving customer experience, and improving Zudio's brand positioning. Fast-fashion company Zudio, owned by Tata Trent Limited, has grown quickly thanks to its stylish apparel and reasonable prices. Using a structured survey with 120 respondents, the study focuses on young urban consumers between the ages of 18 and 35. Brand perception, product quality, pricing, customer service, and rivalry from companies such as Max and H&M are among the important elements that are examined. The results show that although customer preference is influenced by pricing and trendy designs, issues like product availability, lengthy billing lines, and trial room accessibility have an effect on the entire shopping experience. Furthermore, the report emphasizes how sustainability and digital influence shape customer choices.