Published Paper Details:

In this world almost every individual is a rational person who always tries to get maximum amount of satisfaction with his limited resources. Here, Money is a scare resource and every investor tries to get maximum amount of returns and appreciation over capital with his limited investment. For which usually many investors split their investment between Short-term and long-term investment avenues. Here, short term investment avenues include Savings Deposits, Certificate of Deposits, Fixed Deposits, Recurring Deposits, Chit Funds, Short term Government Securities, Short-Term Mutual funds, Commercial Papers, Equity and Derivative Market, Post Office Time Deposits, Bullion Market etc., These investment avenues will have different risk and return combinations. Some Avenues offers high risk and high return and some avenues offers low risk and low return. Here, Investment preferences of the investors will mostly be based on their demographic features.