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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 4 | Month- April 2026

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  Published Paper Details:

  Paper Title

IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS, BUSINESS OPERATIONS AND STRATEGY

  Authors

  Santhosh Kumar Shrinivas,  Pavithra Shetty

  Keywords

Artificial Intelligence, Business Strategy, Business Operations, Economy, Automation, Workforce Dynamics, Ethical Considerations, Security Risks.

  Abstract


Artificial intelligence (AI) has emerged as a disruptive force in the global corporate landscape, affecting strategy, operations, and competitive dynamics. This paper investigates the multifaceted impacts of artificial intelligence (AI) technologies on general corporate strategies, day-to-day business operations, and the overall state of the economy. These technologies include machine learning, computer vision, and natural language processing. As organizations use AI more and more, a new era of data-driven decision-making is emerging; this time, data is positioned as a strategic asset rather than as a byproduct of business operations. This paper examines how AI can transform organizations through real-world case studies, industry trends, and best practices. It also offers suggestions for navigating the complex digital landscape. Positive outcomes include increased productivity, better decision-making, and tailored consumer experiences; however, the report also highlights drawbacks such as job displacement, moral quandaries, and security risks. The synthesis of fifteen carefully selected articles from the literature review provides a thorough understanding of the evolving nature of work, emphasizing the significance of dynamic skills, ethical considerations, and societal implications. The application of theoretical frameworks and methodologies contributes to a comprehensive discussion by highlighting the revolutionary potential and limitations of artificial intelligence (AI) in the business domain. This paper aims to help organizations understand AI's continuous evolution and strategically adapt to it in order to ensure continued innovation and competitiveness.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2408016

  Paper ID - 266554

  Page Number(s) - a152-a160

  Pubished in - Volume 12 | Issue 8 | August 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Santhosh Kumar Shrinivas,  Pavithra Shetty,   "IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS, BUSINESS OPERATIONS AND STRATEGY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 8, pp.a152-a160, August 2024, Available at :http://www.ijcrt.org/papers/IJCRT2408016.pdf

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Call For Paper April 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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