Published Paper Details:

This research investigates the interplay between corporate legal reforms, competition, and theevolving marketing landscape in India. Since the enactment of the Companies Act of 2013, the Indian corporate sector has undergone a significant transformation aimed at enhancingtransparency, accountability, and governance. The study examines the impact of these reforms on competitive dynamics within the market. Additionally, it delves into the imperative for legal reform in the contemporary marketing scenario characterized by digital disruption and ethical challenges. By analyzing the relationship between law and marketing, the research seeks to identify opportunities and constraints for fostering a fair, transparent, and sustainable marketplace. The study emphasizes the need for a proactive approach to legal reform that balances innovation with consumer protection and societal interests. Ultimately, it aims to contribute to the development of a regulatory framework that supports a competitive and ethical marketing ecosystem in India.