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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
GREEN MARKETING CONSUMER ATTITUDE ON ECO-FRIENDLY PRODUCT
Authors
Mr. Raval Dipamkumar Maheshkumar, Mr. Thirupathi M, Mrs. Shashikala C S
Keywords
green marketing, green products, consumer attitude
Abstract
Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green marketing and looks into the various ways in which the different consumer attributes are related to the concept of green marketing. A conceptual framework is presented and the information is analyzed on the basis of the framework.
IJCRT's Publication Details
Unique Identification Number - IJCRT1803215
Paper ID - 184518
Page Number(s) - 839-843
Pubished in - Volume 6 | Issue 1 | March 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mr. Raval Dipamkumar Maheshkumar, Mr. Thirupathi M, Mrs. Shashikala C S, "GREEN MARKETING CONSUMER ATTITUDE ON ECO-FRIENDLY PRODUCT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.839-843, March 2018, Available at :http://www.ijcrt.org/papers/IJCRT1803215.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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