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In the last ten years, information technology and its applications have progressed fast. This has shaped both our worldview and how we conduct business. Both business and trade have profited from the surge of information technology, which has improved efficiency, production, and the bottom line. Gains in productivity have made it possible to produce large numbers of things in a timely and correct manner. Emerging "third-platform" technologies like data analytics, mobile devices, automation, and artificial intelligence (AI) are fundamentally altering how society and individuals interact. A microcosm of how new software solutions, machine learning, and big-data analytics are altering the game may be found in the usage of marketing. This article examines the shifting landscape of marketing, particularly digital marketing. The study goes on to analyse the various areas of digital marketing where artificial intelligence has made an impact.