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  Published Paper Details:

  Paper Title

CONSUMER BEHAVIOUR TOWARDS USE OF AYURVEDIC PRODUCTS :

  Authors

  Dr.Mukesh Kumar Verma,  Ms.Priyanka

  Keywords

purchasing behaviour, consumers, herbal and non-herbal cosmetic products, consumer behaviour, cosmetic industry.

  Abstract


Consumer is considered as king of the market. And in present scenario focus is on studying consumer behaviour. Consumer plays a distinct and vital role, he is considered as payer, user and buyer. In order to study the buying behaviour of the consumer, some important factors are taken in to consideration. In this research paper focus is done on development of strategies related to consumer buying behaviour. The objective of the research is to analyse the Patterns that influence the purchasing behaviour of the consumers regarding herbal and non-herbal cosmetic products. The research is descriptive in nature. The researcher has chosen quantitative data collection method and secondary method in order to conduct the research. Herbal products have a great influence over non-herbal products because people nowadays prefer herbal products as compared to non-herbal products. It is because in the recent times it has been observed that there has been an exponential growth of herbal skin care products in the market replacing the non-herbal products. The prime limitation of the study was timescale and budget. This study is conducted via secondary analysis, it is compulsory for the researcher to develop proper questionnaires and select appropriate options for questions.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2102655

  Paper ID - 203522

  Page Number(s) - 5395-5408

  Pubished in - Volume 9 | Issue 2 | February 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr.Mukesh Kumar Verma,  Ms.Priyanka,   "CONSUMER BEHAVIOUR TOWARDS USE OF AYURVEDIC PRODUCTS :", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 2, pp.5395-5408, February 2021, Available at :http://www.ijcrt.org/papers/IJCRT2102655.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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