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  Published Paper Details:

  Paper Title

A STUDY ON SCOPE OF SERVICE MARKETING IN RELATION TO RETAIL BANKING

  Authors

  Dr.Shanmuka

  Keywords

eywords:Service marketing, scope, challenges, process, product.

  Abstract


Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. Services marketing is a specialized branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. The purpose of this paper is to study the concept, scope and challenges and issues in service marketing. Keywords:Service marketing, scope, challenges, process, product.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1807478

  Paper ID - 191304

  Page Number(s) - 503-511

  Pubished in - Volume 5 | Issue 1 | January 2017

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr.Shanmuka,   "A STUDY ON SCOPE OF SERVICE MARKETING IN RELATION TO RETAIL BANKING ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.5, Issue 1, pp.503-511, January 2017, Available at :http://www.ijcrt.org/papers/IJCRT1807478.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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