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The creation of emotional situations in television commercials is insufficient to generate customers for a company. Advertisements must be oriented and decisional for both new and existing customers. People who already own the goods depicted in the advertisement have a stronger attachment to them, which leads to increased sales. Advertisers use reasonable appeals to elicit passionate demand for their products. By comparing and demonstrating obvious differences between competitors' products, the advertisement encourages logical thinking. In advertising, endorsements have a significant impact on customer acquisition intentions. Celebrity product endorsements are becoming increasingly common in today's fast-paced market, as most corporations use celebrities to boost the appeal of their wares. For a long time, celebrities have been used in advertising. Celebrity endorsers have a variety of positive effects on happy moods. a favorable attitude toward the commercial and the brand, as well as a higher purchase intention for the brand. In a crowded marketplace, celebrities can help commercials stand out. Celebrity-endorsed products have been shown to help celebrities stand out and attract more attention for quite some time.