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  Published Paper Details:

  Paper Title

CONSUMER REACTION TO SALES PROMOTIONS AND SITUATIONAL FACTORS TO PROFIT FROM DOMINANCE OF PROMOTION MARKETING

  Authors

  ANITA VERMA

  Keywords

Present era, Buying behavior, Sales, Rebates.

  Abstract


Business establishments pay out enormous quantities of resources as budgets for sales promotion-orientated events. The purpose is to endorse the yields pleasingly and gainfully. The aim is to proffer the produce alluring and worthful in the perceptiveness of buyers. A cost-free sample, bequeathing discount, physical, social milieu personified an imperative portion in the development of acquiring behavior of consumer and sales promotion. As for each of the new-fangled necessities of the present-day age as the information apropos the connotation amid persuasive instruments and consumers assistances in mounting the marketing policies to entice probable customers and translating them into self-motivated customers which would initiate advanced sales promotions which are significant these days to encourage Indian purchasing pattern.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT1134239

  Paper ID - 212566

  Page Number(s) - 597-601

  Pubished in - Volume 4 | Issue 4 | December 2016

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  ANITA VERMA,   "CONSUMER REACTION TO SALES PROMOTIONS AND SITUATIONAL FACTORS TO PROFIT FROM DOMINANCE OF PROMOTION MARKETING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.4, Issue 4, pp.597-601, December 2016, Available at :http://www.ijcrt.org/papers/IJCRT1134239.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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