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  Authors

Sreemathi B.V,Dr. R. Mayilsamy

  Keywords

Marketing challenges, awareness, government schemes

  Abstract


This study explores the marketing challenges encountered by maize producers in the taluks of Pollachi and Mettupalayam in Coimbatore district, Tamil Nadu. Maize, a significant cereal crop in India's agricultural economy, faces various marketing hurdles that affect producers' profitability and sustainability. The research investigates key issues such as price fluctuations, inadequate storage infrastructure, high transportation costs, limited direct market access, and the dependence on middlemen. A descriptive research design was employed, and data were collected from 125 maize farmers through structured questionnaires. Statistical tools like percentage analysis, Likert scale, chisquare test, and ranking methods were used to interpret the data. The findings reveal a general lack of awareness among farmers regarding government schemes, market trends, and digital marketing platforms. The study underscores the need for improved policy awareness, enhanced storage and transportation facilities, promotion of Farmer Producer Organizations (FPOs), and the use of digital tools to empower farmers. Recommendations are proposed to address these marketing constraints and foster a more sustainable and profitable maize production ecosystem in the region

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2504948

  Paper ID - 282814

  Author type - Indian Author

  Page Number(s) - i71-i75

  Pubished in - Volume 13 | Issue 4 | April 2025

  DOI (Digital Object Identifier) -   

  No Of Downloads - 98

  Author Country - India, 641663, Tirupur, Tirupur, 641663, Commerce All

  Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2504948

  Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT2504948

  Published Paper PDF Downlaod: - download.php?file=IJCRT2504948

  Cite this article

Sreemathi B.V,Dr. R. Mayilsamy,   "A STUDY ON MARKETING PROBLEMS FACED BY MAIZE PRODUCERS IN SELECTED TALUKS OF COIMBATORE DISTRICT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.i71-i75, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504948.pdf

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