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STUDY OF TELEVISION VIEWING HABITS AMONG THE RURAL WOMAN OF ASSAM.
Authors
Dr Mohsina Rahman
Downlaod Center
Keywords
Keywords: Television, Great Impact, Rural Women.
Abstract
As a mass medium, television has a significant impact on our society. There is no doubt that television is an influential and appealing medium capable of capturing the attention of viewers, whether literate or illiterate, and that it is effective mass media in all aspects. The boom in the television industry has captivated not only the urban masses but also the rural masses. Most people accept television consumption as a part of their daily lives, with choices and preferences reflecting one's "taste." In India, where the rural masses are isolated in villages, communication is difficult; television is one of the most important mass media sources, reaching a large number of people quickly. Television has radically altered society as a whole. Women have been influenced by television in a variety of ways. Its influence is still visible today in changes in women's speaking, debating, awareness, and lifestyle. Television has established itself as a low-cost and knowledgeable source of entertainment for women from low-income families, as well as uneducated women. It is, in fact, a revolution in the process of social communication. As a result, a study is being conducted to investigate the viewing habits of rural Assamese women.
IJCRT's Publication Details
Unique Identification Number - IJCRT2211158
Paper ID - 227515
Author type - Indian Author
Page Number(s) - b419-b434
Pubished in - Volume 10 | Issue 11 | November 2022
DOI (Digital Object Identifier) -
No Of Downloads - 135
Author Country - India, 785008, JORHAT, JORHAT, 785008, Social Science All
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Dr Mohsina Rahman, "STUDY OF TELEVISION VIEWING HABITS AMONG THE RURAL WOMAN OF ASSAM.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 11, pp.b419-b434, November 2022, Available at :http://www.ijcrt.org/papers/IJCRT2211158.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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