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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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STUDY ON CONSUMER BEHAVIOR TOWARDS MANGO DRINKS IN REGARDS TO MAAZA, FROOTI AND SLICE
Authors
Pooja Aggarwal
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Keywords
Comparative study, Consumer behavior, Slice, Maaza, Frooti, Brand effects
Abstract
Alphonso is a mango cultivar that is believed by various people to be really extraordinary to the extent enjoyableness, luxuriousness and flavor. It has broad time span of reasonable ease of use of seven days later it is prepared making it exportable. It is moreover potentially the most exorbitant kinds of mango and is filled essentially in Kokan area of western India. It is in season April through May and the regular item gauge some place in the scope of 150g and 300g each.
Non coursed air through Mango drinks like Frooti (Parle Agro Co.), Maaza (Coca Cola Co.), Paper Boat and Slice (PepsiCo Inc.) are standard in India. Various other close by brands are in like manner open. Alphonso mangoes are for the most part exchanged from Ratnagiri and Sindhudurg areas of Maharashtra.
Here principal three mango drinks beasts Coca Cola, PepsiCo and Parle Agro displayed their mango drinks for instance Maaza, Slice and Frooti independently. India's mango obsession might be likewise old as the natural item yet the business openings it is making for food taking care of region is something that has never happened. While mango drink brands like Coca-Cola (Maaza), Pepsi (Slice), Dabur (Real Mango juice) and Parle Agro (Frooti) are propelling the grouping with new advancing and publicizing endeavors.
New cutoff points, driven by the mango crush and drink segment, are being added even as the business consolidates itself. The hard and fast local taking care of breaking point with respect to the leader of natural items has gone up customarily in the past two years and presently is surveyed at 15,000 tons for every day during the season. The premium for arranged Indian mango things is creating by around 25% in both the local and the toll markets.
The organized reward market in India is controlled by mango juices, nectars and refreshments that have around 85% of the piece of the general business; around 38 million occurrences of mango-based drinks are gobbled up by Indians reliably.
Likewise Coca-Cola, whose thing 'Maaza' is said to have more than 35% slice of the pie for mango drinks in India. The interest for this mango all over India is odd. Anybody can't assess the particular premium and advancement of this mango drinks taking a gander at on market. India is the world's greatest mango producer, addressing over half of the world's yield in 2019.
IJCRT's Publication Details
Unique Identification Number - IJCRT2203206
Paper ID - 216830
Author type - Indian Author
Page Number(s) - b784-b798
Pubished in - Volume 10 | Issue 3 | March 2022
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No Of Downloads - 414
Author Country - India, 132103, Panipat, Panipat, 132103, Management All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Pooja Aggarwal, "STUDY ON CONSUMER BEHAVIOR TOWARDS MANGO DRINKS IN REGARDS TO MAAZA, FROOTI AND SLICE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 3, pp.b784-b798, March 2022, Available at :http://www.ijcrt.org/papers/IJCRT2203206.pdf
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