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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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MD ALI HASSAN
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Keywords
Keywords: social media marketing, brand, publication, product, price
Abstract
Social media marketing is a new trend and the most successful among all the types of marketing tools. For a business to succeed, Advertisement should reach maximum users and create a full clear and visible image of its brand. No doubt, Socialmedia marketing is the most cost effective advertising strategy. Most social networking platforms provide free accounts and signup and some online advertising tools come with some cost. On the other hand, the return is much more than investment, in case of social media advertising. Only by investing a little money and time, any one can greatly maximise and increase conversion rate and get high return on investment for the money invested in advertising.
The main aim of this study is to examine how social media marketing will affect the final decisions and behaviour of the consumer who spend their maximum time on social networking platforms and forecast relationships among various consumer activities, marketing activities and choice with the behaviour of the consumer.
Social media marketing is emerging continuously to satisfy the basic needs of website users and on the other side it also has increased the opportunities for companies to advertise their products and services in personalised way. The previous record shows that social media has contributed greatly in changing consumer behavior and organisations got to know about the customer behaviour.
Social media marketing has changed the marketing structure of the place where the goods are sold and purchased online. Social media marketing has significantly changed the way of thinking of the consumer and the organisations should not ignore social media marketing.
IJCRT's Publication Details
Unique Identification Number - IJCRT2104108
Paper ID - 205474
Author type - Indian Author
Page Number(s) - 754-768
Pubished in - Volume 9 | Issue 4 | April 2021
DOI (Digital Object Identifier) -
No Of Downloads - 1375
Author Country - India, 600 119, CHENNAI, CHENNAI, 600 119, Management All
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MD ALI HASSAN, "IMPACT OF SOCIAL MEDIA IN MARKETING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 4, pp.754-768, April 2021, Available at :http://www.ijcrt.org/papers/IJCRT2104108.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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