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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
ROLE OF SEARCH ENGINE OPTIMIZATION IN WEB TECHNOLOGY FOR COMMERCIALIZATION RATIONALE
Authors
VIKASH KUMAR SINGH
Downlaod Center
Keywords
Web Mining, Web Advertising, User Patterns.
Abstract
Realizing the importance of links and link analysis in search engine results,
several link farms and Free for All sites have appeared that offer to provide links to your
site. Web usage mining is the automatic discovery of user access patterns from Web
servers. By Analyzing server's data we can capture behaviour and interests of user. By
monitoring web user's browsing behaviour, we can discover reliable knowledge about
user's general preferences and needs. Online advertising is a form of promotion that uses
the Internet and World Wide Web for the purpose of delivering marketing messages to
attract customers. Examples of online advertising include contextual ads on search
engine results pages, banner ads, Rich Media Ads, Social network advertising,
interstitial ads, online classified advertising, advertising networks and e-mail
marketing. Every advertising model is based on the mutual requirements of content
creators (online advertisers/web publishers), content aggregators and content
consumers (users). Advertisers/web publishers invest heavily in advertising to market
many products and services. Search engine acts as content aggregators and work for
providing accurate and speedy information to its users. They work as potential source
for providing content consumers to the content creators by luring users to use their
search technology for informational needs. User plays an important role as they are the
potential source of revenue for the search engine and the advertisers. Hence there is a
cyclic dependency between the three components i.e. web-users, advertiser and Search
engine. This Paper presents a new advertising model for commercialization of web,
which performs customization of advertisements and customization of users, with that
we are enable, relevant adds to be shown to relevant web users on user more interested
web pages .
IJCRT's Publication Details
Unique Identification Number - IJCRT0000009
Paper ID - 170015
Author type - Indian Author
Page Number(s) - 1-7
Pubished in - Volume 1 | Issue 2 | Feb 2013
DOI (Digital Object Identifier) -
No Of Downloads - 1503
Author Country - -, -, -, -, -, Science & Technology
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT0000009
Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT0000009
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VIKASH KUMAR SINGH, "ROLE OF SEARCH ENGINE OPTIMIZATION IN WEB TECHNOLOGY FOR COMMERCIALIZATION RATIONALE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.1, Issue 2, pp.1-7, Feb 2013, Available at :http://www.ijcrt.org/papers/IJCRT0000009.pdf
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The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies.
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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