Volume 9 | Issue 9

 Abstract

The advertising condition speaks to a blend between the inside and outside powers which encompass an association and have an effect upon it, particularly their capacity to manufacture and keep up fruitful associations with target clients. Expanding mindfulness on the different advertising issues has driven a move in the manner shoppers approach their life. There has been an adjustment in customer mentalities towards a way of life. With the assistance of Marketing, individuals are effectively attempting to impact their effect on the general public. Associations and business anyway have seen this adjustment in customer frames of mind and are attempting to increase an edge in the focused market by misusing the potential in the market business. The present investigation presents the idea of showcasing condition and investigates the different manners by which the distinctive customer ascribes are identified with the idea of advertising.

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Internal Marketing Environment, External Marketing Environment, Customer Attributes, Competitive Market, Ethics, Demographics, Public Policy

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Human resource management is the strategic approach to the effective and efficient management of people in an organization. Human resource planning plays a major role in recruiting and selecting the people. Every organization appoints a person as a human resource manager. The traditional recruitment methods are newspaper, magazines, pamphlet and employee referrals. Recruitment and selection as become a key process in flourishing the success of an organization. The main goal of the research is to evaluate the process of recruiting a right person in a specific time duration and to analyze the stages of selection procedure in recruiting the people. Recruitment of a qualified and skilled person makes the organization to achieve the goal. Delegation of work leads to less burden and it saves the time of the employee. Co-ordination and unity of work helps to engage with a positive behavior towards working environment. Performance appraisal encourages a candidate to grant the fullest of his skill. During this pandemic situation, e-recruitment is most commonly preferred by many of the organizations. Artificial Intelligence has emerged as a boon to the recruiters by automating the repetitive task. E-recruitment is more efficient and less expensive which is currently opted more in the pandemic situation. E-recruitment is easier to source candidates and conduct interviews with less investment of time. Organizational culture and organizational ethics enhance the working environment. The research is completely based on the conceptual framework. The main areas that have been taken into account in this research are factor influencing recruiting and selection of hires, steps in selecting a candidate, sources of recruitment and outsourcing.

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-recruitment, Performance appraisal, Organizational culture, Selection.

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Artificial Intelligence deck out the business leaders with hard evidence, possible outcomes and give predictions which help them to make well informed, throughout with an unemotional decisions. We are entering in an era where the AI become the serious theory at an executive leadership level where humans and machines work together in future cooperatively and harmoniously. It will be very early to predict the impact of AI in leadership in different level of organization. But in ethos, AI has the capacity to make supplement of human decision making, bringing boardroom to the more complex problem solving methods and also help in data analysis for human in various innovative ways. At present, business world and its related organization is already immersed in AI. Many innovative methods have already taken in order to execute the things in the organization. AI can be used in various aspects like increasing productivity, cost cutting, expanding business, increase the sales in order to increase the market share, expanding communication, launching new initiatives, customer satisfaction, service support, quality control assurance, optimization, financial gains. AI has a great impact on leadership as well. Through AI human seeking out the accurate ways of working. AI has taken its own pace which help the human to prove his efficiency in the organization. Such changes bring inevitable concern in leaders and it should be an important focus on the possibilities to understand that might be empower the human decision in future.

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Market share, cost cutting, customer support, quality assurance.

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There are only two living representative of Probocidea, the African Elephants (Loxodonta Africana) and the Asian Elephant (Elephas maximus) are still living in the blue planate even after a prolong evolution of the species since the Eocene. The Great Elephant Census of 2016 conducted in the 18 African countries estimates that only 352,271 Great Elephants left in the savanna of Africa. Whereas the conservationists believe that the number of the African savanna elephant was as high as 20 million prior to the European colonization. In 1979 the number reduced to 1.3 million and still declining rapidly.

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The Conservation Status of Asian Elephants: Issues and Challenges

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The diabetes-associated mortality rate is increasing annually, along with the severity of its accompanying disorders that impair human health. Worldwide, several medicinal plants are frequently urged for the management of diabetes. Reports are available on the use of medicinal plants by traditional healers for their blood-sugar-lowering effects, along with scientific evidence to support such claims. The Asteraceae family is one of the most diverse flowering plants, with about 1,690 genera and 32,000 species. Since ancient times, people have consumed various herbs of the Asteraceae family as food and employed them as medicine. Despite the wide variety of members within the family, most of them are rich in naturally occurring polysaccharides that possess potent prebiotic effects, which trigger their use as potential nutraceuticals. This review provides detailed information on the reported Asteraceae plants traditionally used as antidiabetic agents, with a major focus on the plants of this family that are known to exert antioxidant, hepatoprotective, vasodilation, and wound healing effects, which further action for the prevention of major diseases like cardiovascular disease (CVD), liver cirrhosis, and diabetes mellitus (DM). Moreover, this review highlights the potential of Asteraceae plants to counteract diabetic conditions when used as food and nutraceuticals. The information documented in this review article can serve as a pioneer for developing research initiatives directed at the exploration of Asteraceae and, at the forefront, the development of a botanical drug for the treatment of DM.

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Asteraceae, diabetes, drug development

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In the era of increasing digital interconnectivity, cyber resilience in supply chain and transportation infrastructure has become paramount. This article explores the multifaceted challenges and solutions related to cybersecurity in these critical sectors. We begin by contextualizing the significance of cyber resilience against the backdrop of escalating cyber threats that have profound implications on global supply chains and transportation networks. Utilizing a comprehensive literature review, the study identifies key vulnerabilities and the evolving nature of cyber threats. We then present a methodological approach that blends qualitative and quantitative analysis, drawing on data from industry reports, case studies, and expert interviews. The core of the article delves into the strategies for enhancing cyber resilience, including technological innovations, organizational best practices, and policy-driven approaches. We provide a critical analysis of current policies and regulatory frameworks, highlighting their strengths and areas needing improvement. The article also showcases real-world examples and case studies where effective cyber resilience strategies have been implemented, offering valuable insights and lessons learned. In addressing the challenges and future directions, we discuss the role of emerging technologies like AI and blockchain, underlining their potential and limitations in bolstering cyber defenses. The study concludes by emphasizing the importance of a proactive, integrated approach to cybersecurity, underscoring its critical role in maintaining the integrity and efficiency of supply chains and transportation infrastructures. This article aims to inform practitioners, policymakers, and researchers, contributing to the ongoing discourse on building more resilient digital infrastructures in an increasingly interconnected world

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Supply Chain, Transportation Infrastructure, Cybersecurity, Artificial Intelligence (AI), Blockchain

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Aim: To determine the impact of lifestyle-related behaviour in post'Covid-19 patients and also to determine the "lifestyle-related behaviour" in post Covid-19 patient so that proper treatment can be given to the patients to improve their lifestyle. Methodology: In this study 72 post COVID-19 patients were included according to the inclusion and exclusion criteria with verbal and written consent, from all the subjects to fill the questionnaire. Data collection was done within 3 months. During that period lockdown happened due to the COVID-19 second wave so some subjects could not filled the questionnaire properly. Some subjects consumed time to filled the questionnaire so we called them and to understand the importance of questioner and explained the things properly. Then the data was collected. Age wise differences was found to be significant across change in participation in cooking new and traditional recipes as well as change in sleeping hours among COVID-19 patients. While gender wise differences were found to be significant across change in skipping one of main meals among COVID-19 patients. Whereas, occupation wise differences was found to be significant across change in balanced diet, change in participation in cooking new and traditional recipes, change in immunity boosting foods, change in learning healthy eating tips from the media, change in aerobic exercise, change in sitting and screen time, change in quality of sleep and change in stress and anxiety levels among COVID-19 patients. This study confirms the current study's findings that COVID-19 has an impact on people's employment and unemployment. Changes in participation in cooking novel and traditional foods, as well as changes in sleeping hours, were found to be significantly by age among post COVID-19 people, gender differences were shown to be significant across changes in skipping one of the main meals. Whereas variations in occupation were found to be significant across changes in a balance diet, change in cooking new and traditional recipes.

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COVID-19, survey, health status, gender differences, diet control, traditional cooking

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Title: EFFECT OF PROGRESSIVE MUSCLE RELAXATION TECHNIQUE IN REDUCING DEPRESSION AND IMPROVING QUALITY OF LIFE OF BURN PATIENTS Authors: Dev K.1, Yogesh.2 1.Assistant Professor, Department of Physiotherapy, GJUS&T, Hisar 2.MPT, Guru Jambheshwar University of Science & Technology, Hisar Aim: To evaluate the effectiveness of the PMRT in reducing depression and improving QOL in post- burn patients. Burn patients are seen to be very depressed after the injuries and it affects their activities of daily living (ADLs). So this study may help in reducing the depression and improving the QOL with daily physiotherapy techniques. Methodology: The study enlisted the participation of 10 patients who met the inclusion criteria. They were randomly assigned to the experimental group (PMRT with routine physiotherapy program), which consisted of ten patients. PMRT was given one session each day for two weeks, for a total of ten sessions. PMRT is a simple relaxation method that may be mastered quickly. It is a low-cost remedy that requires little training. It is a mind and body relaxation technique that involves progressively tensing and relaxing muscle groups. The relaxation response reduces sympathetic nervous system tone by limiting the stress reaction. Muscle tension, oxygen consumption, blood pressure, heart rate, and respiratory rate are all reduced as a result of this action. Result: The pre-assessment was done on the day of the first meeting after discharge, and the post-assessment was done after the 2-week exercise routine was completed. The patients were given an audio and leaflet with instructions, and their progress was tracked by phone calls. After a week, there was a significant improvement in depression reduction and mental components of QOL, as measured by the Beck Depression Inventory and the SF 36, respectively. Conclusion: PMRT has shown to be effective in lowering depression and enhancing quality of life. As a result, PMRT can be incorporated into burn rehabilitation.

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Burn patients, Physiotherapy, contracture, spasticity, Quality of Life, Depression

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From ancient time herbal medicines have been used for curing of various fatal diseases in human beings world wide. In recent studies medicinal values of herbs have been extensively recognized. The potential fungal contamination of medicinal herbs affects its quality due to the presence of mycotoxins. Mycotoxins are secondary metabolites of fungi identified in many agricultural products and medicinal herbs screened for toxigenic fungi. The ultimate exposure and toxicities of mycotoxins can be diversely influenced by endogenous food components in different commodities of the medicinal herbs. The fungal pathogen is one of the major causes of serious diseases in growing crop because of poor health and biodeterioration of seeds. To realize this aspect, the study has been undertaken on ten medicinal plants belonging to different families. Aspergillus sp., Fusarium sp., Penicillium sp., Mucor sp. and Rhizopus sp. fungi have been isolated from the different parts of the medicinal plants. After aflatoxins analysis, presence of aflatoxin was proved in all samples. The present study suggests that detection of fungi and aflatoxins poses a risk for consumer's health and it is necessary to check the herbal drugs before allowing distribution for public use.

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Aflatoxin, Aspergillus, Medicinal Plants, Fungal Contamination Introduction

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Statistics and statistical reasoning are crucial to psychological research, since they provide a method for analysing and interpreting data, drawing inferences, and drawing evidence-based conclusions. Researchers may better comprehend the behaviour and mental processes of people and groups and contribute to the development of psychological theory and practise by using statistical methodologies.

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Discriptive Statistics, Inferential Statistics

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Emotional intelligence, resilience, awareness

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The purpose of this study is to investigate and verify the hypotheses concerning the connections between training and productivity on the job. Primary data from 127 IT sector personnel were gathered to accomplish the study's goals. We were able to accomplish our goals with the help of simple linear regression and correlation analysis. According to the results, there is a positive and statistically significant link between formal education and professional success. Similarly, there is a positive and statistically significant link between employee interest in their work and their productivity on the job. The results of this study have crucial implications for both researchers and HR professionals looking to improve employee performance on the job through better training.

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Job performance, training, employee, organization

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Political Science

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Political

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Tomato, natural farming, transplantation, staking, mulching, production

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Nepal is the birth place of Bagmati river. The river flows from north to south direction in Nepal and to east direction in Bihar. Drainage patterns also display in the structural and litho logical control on the evolution of landforms. Drainage Pattern refers to the particular design which the stream course collectively form channel patterns such as meadering braided, straight etc. The study of drainage pattern assets in the interpretation of the nature of the terrain. "The pattern of drainage is one of the most refeiling features of a landscape that cast light on the rocktype Geological structure stage in drainage evolution etc." The pattern of developed over an extensive area in Bihar region mostly in the specific areas of granite, mica, shale and phyllite offering relatively uniform resistance. The pattern of drainage that then ensures in dendritic, having stem, branches, limbs and twings, it is like an oak tree in the organization of its part. The drainage pattern generally discards structural control. But the trunk like courses of the lower Bagmati for more than 25 Km. The lower courses of the tributaries and many independent tributaries run parallel to the other before their conflux with the master stream and tributaries are so small as to make the major and subsidiary stream nearly parallel.

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Bagmati river basin, Drainage system, climate, Dendritic pattern, floods, Embankments.

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 Abstract

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BANGLA SLANG BA GALAGAL O BHASHA: DAKSHIN DINAJPURER NARI.

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households in India. So, when we are talking of financial inclusion, a serious effort should be initiated to correct the policy distortions. However, the term financial inclusion is perceived in different ways under different contexts. There is a view that only access to credit is treated as financial inclusion whereas the other view includes all the services extended by the financial institutions. There is

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prises as a mother ensures her kids against the en

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The Indian economy has seen swung from the balance of payment crises in 1991 to being the fastest growing economy in world, mainly due to the measures taken to open up and liberalise the economy. The liberalisation of economy has resulted in greater flow of capital to Indian stock markets and hence the impact of global events on Indian markets has become more pronounced. The foreign trade has also increased with the liberalisation of the economy. This study analyses the correlation between Indian and some selected Global stock indices from 1987 and 2021 and concludes that the stock index correlation has markedly improved after liberalisation. Further it also analyses the flow of foreign capital into Indian stock markets and the changes in foreign trade. The study concludes that while the flow of foreign capital is aligned with the co-dependence of Indian and foreign markets, the changes in foreign trade do not exhibit this correlation. Hence the stock market correlation and flow of foreign capital could be considered as one of the indicators of the liberalisation of the economy.

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Indian Stock Market, Correlation, Foreign trade, FII inflows, liberalisation.

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The ageing population has a detrimental impact on the country's socioeconomic resources and increases financial strain on the working population. OADR's rapid and unabated growth is becoming a huge socioeconomic worry for India. Efforts should be taken to integrate this greying population into the workforce, not just to make them economically self-sufficient, but also to keep them physically and psychologically fit. The current poll looks into why people work or don't work after they retire from their employment, and it provides crucial new insights into the many characteristics and variables that inspire people to work past retirement age. The study's primary data is collected through a structured questionnaire from 176 participants using a Google form, then analysed and presented using statistical techniques. The study also advises policymakers on the many initiatives that need to be made to reintegrate retirees into the workforce.

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Ageing population, Gender, Labour shortage, Old-age dependency ratio, Pension, Postretirement work, Retirees, Retirement, Retirement Age, workforce.

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