Volume 12 | Issue 10 |

 Abstract

Celebrity endorsement is a form of advertising or marketing strategy that an organization uses to promote their product by using the fame of celebrity like actor, sportsperson, social activist and so on. Marketers use celebrity endorsers in a hope that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Celebrity endorsement of a company's product is effectively large because celebrities have the potential to reach a large number of consumers. Endorsement is a channel of brand communication in which a celebrity acts as the brand's spokesperson and certifies the brand's claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. Celebrity advertisement drives the sales of many products. These days, a celebrity advertisement can tap into the social media following of celebrities. That is direct access to thousands of eyes for a product in addition to the credibility of a celebrity endorsemen

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Celebrity endorsements can have a significant impact on a brand's financial performance, sales, and brand awareness

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Creative Commons Attribution 4.0 and The Open Definition

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Nestled amidst snow-capped Himalayas and emerald valleys, Jammu and Kashmir has captivated imaginations for centuries. Its breathtaking landscapes, vibrant cultures, and rich history beckon a diverse tapestry of travellers. This picturesque union of man and nature, however, exists in a delicate equilibrium, constantly shaped by the ebb and flow of tourism. This paper delves into the intricate dance between tourism and its multifaceted impact on Jammu and Kashmir, exploring its influence on three vital pillars: the economy, ecology, and education. It embarks on a journey to understand how tourism breathes life into local communities, fosters environmental sensitivity, and shapes the educational landscape of this unique region. On the economic front, it dissects the intricate links between tourism and prosperity. It examines how this bustling industry generates employment, spurs infrastructure development, and contributes to regional coffers. Yet, it also casts a critical eye on potential disparities, scrutinizing issues like seasonality and the distribution of benefits. Shifting its gaze to the ecological realm, it delves into the complex interplay between tourism and the environment. It analyzes the footprints left by tourists, questioning resource utilization, waste management, and the delicate balance of conservation. It explores how tourism can be nurtured as a force for good, promoting sustainable practices and protecting the region's precious biodiversity. Finally, it turns the lens on education, where tourism's influence itaves its way into classrooms and community life. It witnesses how tourism fosters skills development, empowering locals to become active participants in this dynamic industry. It also ponders the potential of tourism to act as a bridge between cultures, nurturing understanding and appreciation for the rich tapestry of traditions that define Jammu and Kashmir. Throughout this investigation, it navigates a terrain paved with both optimism and caution. It celebrates the positive changes ushered in by tourism while acknowledging the need for responsible practices to ensure long-term sustainability. This journey is not merely about tourism, but about charting a future where human aspirations and environmental well-being find harmonious resonance in this breathtaking corner of the world. By weaving together these diverse threads, it hopes to paint a nuanced picture of tourism's impact on Jammu and Kashmir, offering insights that can guide future development and ensure that this land of unmatched beauty remains a vibrant treasure for generations to come.

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 Keywords

tourism, development, economy, employment, infrastructure, regional development, education, Jammu and Kashmir

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Creative Commons Attribution 4.0 and The Open Definition

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This document outlines a comprehensive Gap Analysis approach tailored specifically for the IT department of an edible oil manufacturing company. It details a structured process for identifying, prioritizing, and addressing critical gaps within the IT infrastructure and processes to ensure optimal efficiency, security, and alignment with the company's business goals. By following this approach, the IT department can effectively improve its operations and contribute to the overall success of the edible oil manufacturing company.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

GAPS, IT, Current State, Compliance Gaps, IT Gaps, Change Management

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Creative Commons Attribution 4.0 and The Open Definition

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The advancement of microelectronics and wireless communication technologies has facilitated the widespread adoption of small, networked, and cost-effective sensors in industrial applications and environmental monitoring. Wireless Sensor Networks (WSNs), however, encounter significant challenges due to limitations such as limited processing power, small memory capacity, energy constraints, and network-specific issues like narrow bandwidth and dynamic topology changes. This paper explores the enhancement of WSNs through the implementation of the Low-Energy Adaptive Clustering Hierarchy (LEACH) protocol and a hybrid optimization technique, combining Particle Swarm Optimization and Grey Wolf Optimizer (PSOGWO), for cluster head election. Our approach aims to optimize the lifecycle of nodes within the network. Performance metrics such as network lifetime and network throughput are evaluated to demonstrate the effectiveness of the proposed methods. The results indicate a significant improvement in both network longevity and data transmission efficiency, showcasing the potential of optimized cluster head selection in extending the operational lifespan of WSNs.

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PSO, PSOGWO, LEACH, WSN

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Creative Commons Attribution 4.0 and The Open Definition

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This paper has made an endeavor to explore the direction of linkage between eco-efficiency and firm performance. By invoking the use of review of literature, this paper has comprehensively reviewed and presented the studies carried out in context of the linkage between eco-efficiency and firm performance. It was observed that there existed subjectivity in the type of measures used for gauging eco-efficiency as well as firm performance. This variability in results was attributed to the diversity in the different methods of measurement of the variables used in quantifying the variables. The nation in which the study has been done also had a major role behind the inconsistency of the results.

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eco-efficiency, corporate eco-efficiency, firm performance, linkage between eco-efficiency and firm performance

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Creative Commons Attribution 4.0 and The Open Definition

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In the Cenozoic era, the one in which we are living in climate change is accelerating at a devasting speed and effecting almost every part of our biodiversity in one of the two ways. But the one that is alarming is global warming leading to warming of the oceans, melting of ice caps causing the ocean and sea rising. These changes disturbs the ecosystem present and also tremendously hazards to fishery industries throughout the world. Since the fisheries are directly affected by any change in the oceans or seas, climate change play a crucial role in fisheries and the livelihood of people having aquaculture. This paper seeks to dive through the theoretical and functional implications within the broad area of climate change with main emphasis on its influence on fisheries through effects on the acidification of oceans, changes in oxygen level, extreme weather events and analysis of temperature increase. Primary focus includes; changes in fish movement patterns, dwindling fish populations, and the disturbance of the food chain in the marine ecosystems, economic dependence on fisheries. Furthermore, the paper aims to understand and explore the after effects of increased sea level and ocean acidification , and how it worsen fisheries management and the pursuit of sustainability. It also explains measures that may include sustainable fishing, ecosystem approach to fisheries management, and international instruments are as major strategies as ways of coping with climate change in an effort to save world's fisheries. This research clarified those findings from the current data, case studies, researches done and underlined the need for international cooperation in combating climate change and the decline of fisheries.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

global warming , ocean acidification , fisheries , sea rise , warming oceans, ice caps melts, mitigation, carbon emissions

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Internships have become an integral component of higher education, acting as a crucial bridge between academic learning and professional practice. This paper systematically reviews key enablers that contribute to successful internship experiences and their impact on student employability, skill development, and overall learning. Through the analysis of 40 peer-reviewed studies, the findings highlight the significance of structured mentorship, institutional support, clear expectations, and the alignment of internship tasks with students' academic backgrounds and career goals. Mentorship is identified as a pivotal element, aiding in the development of both soft and hard skills, while institutional support, including faculty engagement and networking opportunities, enhances reflective learning. Moreover, internships provide mutual benefits for students and employers, offering a cost-effective and motivated workforce to organizations while equipping students with industry-specific competencies and professional networks that improve their employability. The review also reveals challenges such as inflexible scheduling, which often hinders student participation, underscoring the need for adaptable internship models. The paper concludes by providing recommendations for integrating these enablers into academic curricula, suggesting formalized mentorship programs, enhanced collaboration with industry partners, and the implementation of flexible scheduling to maximize the educational and professional benefits of internships. The findings contribute to ongoing discussions on optimizing internship programs to better prepare students for the evolving demands of the global workforce.

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Creative Commons Attribution 4.0 and The Open Definition

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Internship enablers, employability, skill development, structured mentorship, institutional support, curriculum integration, higher education, workforce readiness

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Creative Commons Attribution 4.0 and The Open Definition

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This project aims to develop a Sign Language Converter, a technological solution designed to bridge the communication gap between Deaf and hearing individuals. The system uses advanced gesture recognition and machine learning algorithms to interpret hand movements, facial expressions, and body language associated with sign languages, such as American Sign Language and British Sign Language. By capturing these gestures through cameras, sensors, or glove-based systems, the converter translates them into spoken or written text in real-time. Additionally, the project explores the reverse translation process, converting text to sign language using animated avatars. Key challenges addressed include the variability in regional sign languages and the structural differences between sign and spoken languages. The system leverages AI and deep learning to increase gesture recognition accuracy. This Sign Language Converter has the potential to significantly improve accessibility for the Deaf community significantly, enabling seamless communication across social, educational, and professional environments.

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Sign Language, Gesture Recognition, Machine Learning, Accessibility, Real-Time Translation

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Creative Commons Attribution 4.0 and The Open Definition

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The rapid growth in mobile communication technologies has led to a significant increase in the demand for wireless networks. Mobile communication networks are becoming increasingly complex, with a variety of services, devices, and interconnections. As the applications of mobile devices increased, the network must provide services to all of them. However, as mobile devices move between networks, signaling overhead can cause real-time data traffic issues. There are two main types of mobile wireless networks: infrastructure networks and infrastructure-less mobile networks, commonly known as ad-hoc networks. Infrastructure networks require access points for communication, while ad-hoc networks are decentralized, with nodes functioning as routers to find and identify routes to other nodes. In unstructured ad-hoc mobile networks, every mobile node device does not have complete information about the topology of network and the node number of queried resources, making it difficult to understand the network behavior of mobile devices. Due to the varying network properties of unstructured mobile networks, mobile devices in these networks depend on flooding query messages to search devices of interest, leading to large network traffic. To address these challenges, we propose a decentralized user-to-user communication architecture for unstructured ad-hoc mobile networks. This system allows node to share resources from their systems with others and locate resources shared by others on run the network. Each participating node initiates a program that finds nodes to connect to, and nodes that are connected carries the traffic, which consists of queries, replies. This paper proposes an unstructured communication architecture leveraging ESP32 Wi-Fi to create a resilient mesh network. This decentralized user-to-user system allows participants to share and find resources dynamically, ensuring uninterrupted communication even in the event of infrastructural failures. Our approach employs random walk algorithms to mitigate network traffic and delay, providing a reliable solution for emergency scenarios.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Unstructured communication, resource utilization, data, internetworking, LMA.

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Creative Commons Attribution 4.0 and The Open Definition