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Artificial intelligence (AI) is becoming increasingly popular in the everyday lives of companies and individuals. Companies use artificial intelligence through voice recognition, image recognition, meeting their needs, answering questions and other opportunities to interact and attract customers. Artificial intelligence can be seen as a holistic integration between cloud computing, robotics, digital content creation, various technologies for network devices and their systems. AI has the authority to help management create and track a variety of digital content, help understand customers' overall needs and provide management with the information they need to make important decisions. AI helps marketers create clear benefits and provide better products and services to customers (Cremer, 2019). Digital marketing has enabled marketers to implement different strategies and improve the use of different electronic tools, market products and monitor customer needs using various online tools. Marketers can also be used to attract customers, target ads and stay up to date on the latest developments in the business environment. Artificial intelligence in the marketing process allows marketers to process and analyse large amounts of data to obtain basic information, analysing it to meet customer needs in a short time. In addition, management must effectively attract customers to be loyal and support the return on investment. Another important factor that aims to apply artificial intelligence in the marketing process is that the business environment becomes more complex, competitive and dynamic with various internet tools such as Web 2.0 and so on. Therefore, companies must recognize and understand customers' needs and expectations, create and improvise. Products that effectively meet the needs.