Published Paper Details:

Not only do deposits contribute to the money supply, but they also have a significant impact on it. In response to major drivers like investment, the government creates and distributes money across the economy. Due to people's ability to save, transfer, and invest huge quantities of money, investment is essentially feasible and taking money out of bank accounts. The purpose of the study is to determine how consumers see bank investments, how well-informed they are about other types of investments, such as equities, gold, and real estate, and, secondly, how frequently and how satisfied they are with their investments. Finding the factors that motivate investors to participate in the banking sector is the primary goal of this study. The purpose of this study is to learn more about the major variables that affect consumer decision-making and risk tolerance when it comes to investments in the banking industry. The people may be neighbors and be equal in every way, yet they have quite different demands when it comes to financial planning. In light of this, the current study is an effort to identify the variables that influence individual investment decisions in the banking sector as well as the variations in investor perceptions of the choice to invest in banks.