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  Published Paper Details:

  Paper Title

IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING ARTIFICIAL INTELLIGENCE AND MARKETING

  Authors

  Aadil Ahmad malik,  Ms Sapna

  Keywords

Artificial intelligence, marketing, machine learning, powerful solutions, bots, marketers, big data

  Abstract


The purpose of Artificial intelligence (AI) in marketing is to continually monitor and anticipate the next purchase decision of the consumers in mind and improve their overall "journey." The potential of AI can be seen in its primary components: big data, machine learning, and robust solutions. The idea"big data "big data" means that marketers can combine and categorize massive quantities of data using a minimum of manual effort. Utilizing this data, they can be confident that they will send the correct message to the appropriate people at the right moment through the preferred channel. Machine learning (deep learning) lets marketers comprehend and draw logic from huge data collection. They can predict consumption trends, track and analyze customer purchases, and predict future customer behavior. Producing robust solutions means that we are in a time when machines can comprehend the world the same as we do. Devices can recognize concepts and themes in the spectrum of data, interpret emotions and human communication, and provide appropriate responses to the needs of consumers. They can quickly determine the behavior and choices of buyers and then use the data to address issues in the future. In the years to come, marketers can expect more significant AI impact through better-informed searches, more effective ads, improved content delivery, reliance on bots, and continuous learning. They protect against fraudulent activities and data breaches such as sentiment analysis, image and voice recognition, sales forecasts, and language recognition, as well as predictors of customer services, segmentation of customers, and more. This paper seeks to determine the relationship between marketers and AI machines.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2211591

  Paper ID - 228337

  Page Number(s) - e948-e950

  Pubished in - Volume 10 | Issue 11 | November 2022

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Aadil Ahmad malik,  Ms Sapna,   "IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING ARTIFICIAL INTELLIGENCE AND MARKETING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.10, Issue 11, pp.e948-e950, November 2022, Available at :http://www.ijcrt.org/papers/IJCRT2211591.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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