Published Paper Details:

With the emergence of coronavirus in December 2019, a new frightening chapter began in the world as the virus shook the world. India was no exception to this, no region of India remained untouched by this virus, it affected all the 8 union territories and 28 states of India. As a safety measure, the lockdown was imposed by the government and all this development not only brought a change in the lifestyle of the common people but also had an effect on the socio-economic condition of every citizen. Its impact was evident in various sectors such as political, religious, educational, health, psychological, etc. As a result of the economic instability, market-induced volatility has further widened the inequality gap. sharp rise in unemployment, cost cutting, stress on supply chains, collapse of tourism and hospitality industry, reduced consumer activity along with market, plunge in fuel consumption led to decrease in government income. All these impacts were experienced by Hindi Print Media of Himachal Pradesh. This paper mainly deals with the three leading Hindi newspapers of Himachal Pradesh namely Amar Ujala, Punjab Kesari and Dainik Jagran and analyzed their market share before lockdown and post lockdown i.e., print order during the pandemic. The paper is based on secondary data. It's an attempt towards highlighting the changing outlook of Hindi Print Media under the impact of COVID 19 with special reference to the Himachal Pradesh.