Published Paper Details:

Sport shoes are designed for use in sports and other physical activities including cycling, running, and other sports, among others. However, people now also utilize it as a casual item of clothing. Due to this circumstance, there is a significant concentration in the production of sports shoes, and numerous businesses with distinctive brands of sports shoes enter the market amid fierce competition. Physical activity-related health advantages are becoming more widely known among young people, health-conscious adults, and even school-aged children every day. As a result, they choose the best sport shoes. Based on these facts, an increasing number of businesses are entering the sports shoe industry with their unique brands, along with other elements like pricing, style, product quality, durability, variety, and advertising to draw in customers. Customers so frequently choose a specific brand. One of the biggest sports shoe manufacturers in India is Nike, followed by Adidas, Reebok, and Puma. According to the survey, most consumers were satisfied with particular brands of sports shoes in light of the selected criteria, and consumer behavior toward sports shoes is also favorable.